Next June Washington State will be hosting the US Open Golf Championship at Chambers Bay Golf Course in University Place near Tacoma. I recently had the pleasure of touring Chambers Bay with Matt Allen, Chambers Bay GM and Bennish Brown, President/CEO of the Tacoma Regional Convention + Visitor Bureau (TRCVB). We were joined by Jamie Fay, Director of Marketing for Chambers Bay, Marcus Carney and Jaime Vogt from the TRCVB and Mike Moe from the WTA team. In addition to touring the course we discussed how Washington State tourism can make the most of the opportunity presented by having the US Open in Washington.
According to the USGA, an estimated 235,000 people will attend the US Open during the week of June 15-21, 2015. It will also be broadcast to over 100 million television viewers in 180 countries around the world. This represents an enormous opportunity for the tourism industry not only in Tacoma and Pierce County but throughout the state. When we were at Chambers Bay, Bennish Brown mentioned that when he attended the 2014 US Open in Pinehurst, North Carolina he stayed in a hotel over 40 miles away from the event and understood the huge economic impact of the event.
The US Open will provide a great chance to showcase to the world all that Washington State has to offer. I encourage you to learn more about the opportunities that the US Open presents. Promotional packages or specials may entice a US Open attendee to extend their trip or to make a return trip here. The TRCVB is working with the USGA to market the US Open through their website and visitor guide. Visit Seattle is already making plans to leverage the marketing opportunities that the US Open presents. And the WTA will be making similar efforts in the coming months to advertise the US Open on ExperienceWA.com and in the Official Washington Visitors’ Guide.
Kris Watkins, President & CEO
Visit TRI-CITIES, in partnership with the Tri-City Regional Chamber of Commerce and the Tri-City Economic Development Council (TRIDEC), has been leading efforts to develop a new brand identity for the Tri-Cities. The three organizations have been collaborating to facilitate the process of creating a unified, distinct and sustainable regional brand. The newly introduced concept is described as a lifestyle brand that promotes the vibrancy and energy of the region as a bigger, bolder, brighter, better experience and environment in which to welcome visitors and conduct business.
Combining the efforts of the three independent organizations was extremely important to the success of the project due to the complexity of the region, which includes four cities and two counties. “I am extremely pleased with the results that we have achieved by partnering with the Tri-City Regional Chamber and TRIDEC. By working together we were able to introduce a brand that has been widely accepted across many segments of the community” stated Kris Watkins, President and CEO of Visit TRI-CITIES.
The initial introduction of the brand was revealed at a community-wide gathering on September 5, 2014.
UTILIZE THE EXPERIENCEWA ENEWSLETTER THIS HOLIDAY SEASON! Mike Moe
The ExperienceWA eNewsletter now reaches almost 20,000 opt-in subscribers and has an average open rate of over 50%. Advertise in the ExperienceWA eNewsletter to reach this well qualified audience!
Every month the eNewsletter has a different theme. For example in November, the theme will be Feast on Washington, highlighting a variety of places to eat and drink around the State. In December the theme will be Shop ’til You Drop, showcasing a number of shopping experiences unique to Washington.
The advertising options in the email are designed to fit any objective or budget. If the monthly theme speaks to your target audience, sponsor the eNewsletter with a banner ad front and center. If you have a special offer or an event coming up, consider one of our Deals & Events spaces.
If you would like 100% share of voice, our Custom Emails have been very successful! Recently, one advertiser achieved a 27% Click through Rate at $0.65 a click! We only run 2 Custom Emails a month and 2015 is already filling up, so contact us today!
ADVERTISING OPPORTUNITIES IN THE 2015 WASHINGTON STATE VISTORS’ GUIDE
Production is now underway on the 2015 Washington State Visitors’ Guide. With a readership of nearly one million prospective travelers seeking tips and information on where to stay, eat, and play in Washington, the 2015 Guide is a great marketing opportunity. For more information on advertising, with discounted pricing exclusively for WTA members, contact Jeff Adams at SagaCity Media (email@example.com or 206-454-3007).
WTA MEMBERS IN THE NEWS
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WTA WELCOMES JULY MEMBERS
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