WTA Newsletter November 2013

Louise Stanton-Masten

Plans are underway for the WTA’s 4th Annual Summit and Day in Olympia. This year the event will be on January 28 – scheduled early in the legislative session as we focus our efforts on new legislation which will provide the framework for future industry assessments to fund a statewide tourism marketing program.

A full day is planned, starting with a morning session of tourism information and presentations at the Washington Center for the Performing Arts in Olympia. In the afternoon legislative advocacy will take place on the hill, with pre-scheduled appointments with legislators. The day will conclude with an evening reception at the Governor’s Mansion. New this year – more opportunities for networking including extra time for lunch in a separate area of the theater with open seating.

Visit our event webpage to see details and sign up. Special early-bird pricing is offered until December 27.  We hope to see you all there.



The WTA has announced that it is accepting nominations for several open WTA Board positions. Each nominee must represent a business or organization that is a member in good standing of the WTA. Board members serve three year terms, with some current positions filling unexpired vacancies of former Board members. Currently the WTA has the following positions available:

  • North Puget Sound (Snohomish and King Counties)
  • South Puget Sound (Pierce, Kitsap and Thurston Counties)
  • North Central Washington (Douglas, Chelan, Kittitas, and Grant Counties)
  • Southeast Washington (Adams, Whitman, Garfield, Asotin, Columbia and Walla Walla Counties)
  • Retail Industry
  • At large (2)

Interested individuals must complete an application form and submit it with a cover letter of intent and current resume.

The deadline for nominations is close of business Monday, December 2, 2013. Nominations should be sent via email to louise@watourismalliance.com with a copy to sarah@watourimsalliance.com with the subject: Board Nomination. The WTA Nominating Committee will make a recommendation to the full Board of Directors on December 12, 2013.



The Tri-Cities Visitor & Convention Bureau (TCVCB) hosted their 44th Annual Meeting and Tourism Showcase Thursday, November 7, 2013 at the Three Rivers Convention Center in Kennewick. Many of Washington Tourism Alliance’s (WTA) Board Members were in attendance and WTA Chairman Kevin Clark addressed the audience of 550 community leaders on the importance of creating a strong statewide tourism marketing effort.

During the program keynote speaker Roger Brooks presented his message on “Perfecting the Art of Tourism” addressing the vital importance of community branding. Mr. Brooks is an expert in tourism, community branding, and destination marketing having assisted over one thousand communities, states, provinces, national parks and countries in his 30+ year career. The Tri-Cities will be undergoing community branding in early 2014.

In addition the 2013 Tri-Cities Excellence in Service Award and the Tri-Cities Tourism Champion Award were presented. The service award is extended to a local service professional that has demonstrated exemplary customer service and the Tourism Champion, TCVCB’s highest honor, is given to an individual or group that demonstrates leadership and strengthens the tourism industry.

WTA also participated in the Tourism Showcase Reception immediately following the business meeting which featured more than 50 booths and exhibitor displays from local tourism related projects, businesses, wineries, hotels, museums and regional attractions.

The travel and tourism industry is big business in the Tri-Cities, producing over $392 million in visitor spending and creating over 5,000 local jobs.



Seattle Art Museum (SAM) just announced an upcoming year of exciting exhibitions starting with Miró: The Experience of Seeing. On view February 13, 2014 through May 25, 2014 this exquisite exhibition highlights Joan Miró’s late works offering a direct correlation between his innovative paintings and visionary sculptures. June 19 through September 7, 2014 SAM will showcase a group of pioneering artists from the Northwest School in Modernism in the Pacific Northwest: The Mythic and the Mystical. This important collection includes works from Mark Tobey, Morris Graves, Guy Anderson, Kenneth Callahan, and others. Immediately following in fall of 2014 is Pop Departures, which brings together key works by the central figures who defined American Pop art in the 1960s such as Roy Lichtenstein, Andy Warhol, Claes Oldenburg, James Rosenquist and Tom Wesselmann.

The museum also announced a monumental new addition to the Olympic Sculpture Park. A 46-foot tall towering sculpture by Spanish artist Jaume Plensa will be installed in the spring of 2014. Plensa is one of the world’s foremost sculptors working in the public space. For details about this iconic sculpture see these recent articles by The Seattle Times and The Stranger.




Want to brag about something your destination was recently recognized for? Got news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Sarah Winter at sarah@watourismalliance.com.



Help support the Washington Tourism Alliance and tourism promotion in Washington State by linking your website to the ExperienceWA website, www.experiencewa.com. The official travel and tourism website for the State of Washington, the site provides destination information, maps, the official Washington State Visitors’ Guide and other important resources that help visitors plan their trip to Washington. We invite you to link to the site. For more information, please visit http://www.experiencewa.com/link.




WA Department of Fish and Wildlife, Seattle University



Bellingham Whatcom County Tourism, Jefferson County Chamber of Commerce, Starline Luxury Coaches, SpringHill Suites, Holiday Inn Express Wenatchee, City of Sequim, Cowlitz County Tourism Bureau, The Hard Rock Cafe, Pullman Chamber of Commerce, Best Western Rama Inn, City of Edmonds, Trac Center, Marriott Residence Inn Portland N / Vancouver, Swinomish Casino & Lodge, Smith-Western Co., Media West Advertising Sales, Adriatic Grill, Inn At The Market, Sun Mountain Lodge, The Westin Bellevue, Macy’s, Port of Ilwaco, Spokane Public Facilities District, Port of Seattle, Union Gap Tourism, Paine Field Attractions, Space Needle, Clark County Public Facilities District, Holiday Inn Express & Suites Seattle Center

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development Mike Moe at mike@watourismalliance.com or join today online at http://watourismalliance.com/join/.