Washington State Visitors Guide | Ground-breaking Partnership


SEATTLE –Washington Tourism Alliance (WTA) announced today the release of the 2012 official Washington State Visitors’ Guide. The guide is produced through a strategic partnership with WTA, the Washington Lodging Association (WLA) and SagaCity Media Inc.

The new print guide is linked to www.experiencewa.com, the official state tourism web site. The goal of the publishing partners is to strengthen these two critical marketing platforms and help expand the benefits of tourism throughout our state.

The 2012 edition marks the 13th annual publication of the guide. This year, with increased demand, circulation has been increased to 375,000 copies, with readership of nearly one million. Some 65,000 copies will be direct mailed to Seattle Met and Portland Monthly magazine subscribers, and other copies will be featured at visitor centers in Arizona, California, Colorado, Idaho, Nevada, Oregon, Texas, Washington State and Vancouver, B.C. The guide will also be prominently displayed on newsstands and checkout counters at Barnes & Noble, QFC and Whole Foods.

Prospective travelers will be able to read and order copies of the visitors’ guide online at www.experiencewa.com and www.StayinWashington.com, the WLA’s consumer web site. Travelers will also be able to access versions of the guide that are optimized for iPads, android tablets and smart phones.

The 2012 official Washington State Visitors Guide features regional maps, insider travel trips, itinerary suggestions and contact information for an array of standout local businesses and attractions. This year’s guide features three unique covers to underscore the beauty and breadth of Washington State visitor experiences.

Washington State Visitors Guide Cover Artwork
Washington State Visitors’ Guide Cover Artwork


About the Washington Tourism Alliance
The WTA is a 501[c]6 organization with a mission to advocate, promote, develop and sustain the economic well being of the Washington tourism industry. The WTA was  established by industry stakeholders with the sole mission of sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. Visit www.watourismalliance.com to learn more.

About the Washington Lodging Association
The Washington Lodging Association (WLA) is the trade and professional association for Washington State’s lodging industry. Founded in 1920, it is dedicated to strengthening the hospitality industry by working towards a favorable legislative and regulatory environment, providing valuable programming and services to its members, and by promoting Washington as a tourist destination.


About SagaCity Media Inc.
SagaCity Media Inc is a multimedia company  that publishes more than two dozen editorial and custom magazines in the Pacific Northwest and the Mountain West. With its proprietary titles and its projects for outside clients, SagaCity provides an authorative voice that fosters community and sets ambitious standards in industries ranging from tourism to bridal to golf. The creative development and delivery of quality content are also propelling growth in SagaCity’s evolving digital media business.




Only 9 days left for early bird pricing – Register for the Summit now!

There are only 9 days left for early pricing – for both members and non-members!

Click here to register now!

WHAT: 2nd Annual Summit
Thursday, April 5, 2012, 7:00 am – 3:30 pm
Hilton Seattle Airport

Registration fees prior to March 29:

$75 WTA members
$100 non-members

Registration fees starting March 30:
$95 WTA members
$120 non-members

A special thank you to PSAV for our Audio Visual Service at the Summit!

Extra Opportunity!
Join other summit attendees for networking over appetizers and cocktails, as we see old friends and meet new ones to salute the Tourism industry in Washington state.

Shuttle Express will provide transportation between the Hilton and Museum of Flight.

WHAT: Summit Opening Reception
WHEN: Wednesday, April 4, 2012, 6:00 pm – 8:00 pm
WHERE: The Museum of Flight

Cost: $15.00 per person

Thank you to our Reception sponsors: Squaxin Island Tourism, Port Madison Enterprises (Suquamish Tribe), Tulalip Resort Casino Spa and Northwest Tribal Tourism.


Executive Director Update – 3.12.12

Washington Tourism Alliance Executive Director

Executive Director Update

March 12, 2012

March is a special month for the WTA, as it marks the WTA’s first birthday! Last year around this time, the first Summit was held as a call to action, and some were unsure there would be a second. Not only are we here, but we are getting stronger every day! And to celebrate our successful first year, we are going to hold the 2nd Annual WTA Summit on April 5. This event is so very important to the WTA, as it is our celebration of success, our report out of accomplishments, and our road map for the future. Anyone in the tourism industry should want to be a part of this special occasion. We are very excited to have secured Roger Dow, an industry leader and President & CEO, USTA and Caroline Beteta, President & CEO, Visit California as keynote speakers. They will be sharing their view points on tourism from the national level, and how their efforts work in conjunction with the WTA. Continue reading “Executive Director Update – 3.12.12”

Press Release – 8.1.11


Washington Tourism Alliance Charts New Direction, New Partnership

SEATTLE– The newly formed Washington Tourism Alliance (WTA) announced today a strategic partnership with the Washington Lodging Association (WLA) and SagaCity Media Inc. to publish the official Washington State Visitors’ Guide beginning in 2012. Continue reading “Press Release – 8.1.11”