In response to the Covid-19 crisis, the Washington Tourism Alliance has developed two new marketing programs.
The showWAlove.com website gives Washingtonians a way to support their favorite tourism-related businesses through the purchase of gift cards. They can buy now, giving our small businesses much-needed income, and play later. Over 1000 businesses throughout the state have registered for this program!
Explore Washington’s Backyard
Explore Washington’s Backyard is a new website that highlights safe and fun adventures throughout Washington. This program will evolve into a incentivized passport program in August
Official Washington Visitors’ Guide
Each year, the Washington Tourism Alliance partners with the Washington Hospitality Association to produce the Official Washington Visitors’ Guide. 375,000 copies are produced and distributed through out North America to visitor centers, chambers of commerce, AAA offices and more.
This monthly newsletter reaches 35,000 opt-in subscribers from around the world. It averages an open rate of over 20% and a click rate over 10%!
The WTA continues to represent the state at trade shows around the world. In 2019, the WTA participated in the follow events:
Go West – A trade show that showcases destinations in the western United States
U.S. Travel Association’s IPW – the leading international inbound travel trade show in the United States. In 2019, the WTA purchased a double booth and brought 6 partners along. In three days, 90 appointments were held with receptive tour operators, travel agencies, FIT (Free Individual Tour) operators, and Group Travel operators
ITB – Held in Germany, it is the leading travel trade show in the world
WTM London – An event that introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world
NTA Trex – An annual convention features buyers of all sizes who package travel to, from and within North America. In 2019, the WTA booth won best in show!