KEYBANK First Financial Institution to Join the WTA

Key Demonstrates Support For Tourism Advocacy and Asks Other Businesses To Do The Same

SEATTLE – October 11, 2012 – KeyBank announced yesterday that it has joined the Washington Tourism Alliance to help fund efforts to promote, develop and sustain the Washington tourism industry. KeyBank is the first bank to join the coalition, and it invited other non-tourism companies to do the same.

“The health of the tourism industry does not just affect hotels and restaurants,” said KeyBank Seattle-Cascades District Retail Leader John Roehm at KeyBank’s Sound Thinking economic development forum. “The hundreds of attractions, retail and hospitality businesses, and the 160,000 people employed in this sector, are our bank customers – they open checking accounts, they pay mortgages and they make investments.  It is in our interest to ensure the industry survives and grows.”

According to a 2011 Travel Impacts Report commissioned by the state, tourism is the fourth largest industry in Washington, a major economic driver generating $16.4 in business, $4.5 billion in payroll and $1.8 billion in state and local tax revenues each year. In 2011, in the midst of a desperate budget crisis, Washington lawmakers cut the $1.8 million that was allocated toward tourism promotion and closed the state’s tourism agency. Washington is the only state that does not provide funding to promote tourism

The Washington Tourism Alliance was formed in March 2011 by six industry leaders and is now shouldering the major responsibility for raising money to coordinate statewide marketing and promoting travel to the state.

“KeyBank recognizes that this is a major economic issue in our region,” said Suzanne Fletcher, executive director of the Washington Tourism Alliance. “To be successful and for tourism in Washington to stay alive, we need a collective, industry wide voice and support from all sectors across the state.”

Companies and individuals interested in joining the Washington Tourism Alliance can find more information at

About KeyBank in Washington

KeyBank currently operates 165 branches in Washington and 95 from the Seattle-Tacoma Airport, north to Canada and east to Spokane.

About KeyCorp
Key traces its history back more than 160 years and is headquartered in Cleveland, Ohio.  One of the nation’s largest bank-based financial services companies, Key has assets of approximately $86.5 billion at June 30, 2012.

Key provides deposit, lending, cash management and investment services to individuals and small businesses through its 14-state branch network under the name KeyBank National Association.  Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name.

For more information, visit  KeyBank is Member FDIC.