FOR IMMEDIATE RELEASE
July 21, 2021
OLYMPIA, Wash. – The Board of Directors of the Washington Tourism Alliance (WTA) elected Andi Day Chair of its board of directors for a one-year term which began July 1, 2021. Day has been a member of the WTA board since 2012, has served on its executive committee and chaired its marketing advisory committee.
Day has been the Executive Director Pacific County Tourism Bureau (aka Visit Long Beach Peninsula) for the past nine years, leading the city and county’s tourism marketing programs and destination management programs and doubling organizational revenue in a five-year period. She also serves on Pacific County’s Lodging Tax Advisory Committee. She is noted for her commitment to sustainable tourism growth, rural economic development through sustainable tourism, bridging the urban-rural divide and improving quality of life, diversity, and economic mobility.
“Andi was a committed advocate for WTA’s enabling legislation in 2018, and she has played a critical role in re-establishing a functioning statewide tourism marketing program in the last three years,” said Shiloh Burgess, WTA’s immediate past board chair and Executive Director of the Wenatchee Valley Chamber of Commerce. “Andi’s marketing expertise, industry knowledge and commitment to the cause make her an ideal leader at this juncture of our development.”
“My primary objective is to strengthen WTA’s impact to bolster the recovery for Washington’s $13 billion tourism industry while rebuilding and growing our share of the visitor market,” said Day. “For the first time in a decade, we have the funding in place to roll out a robust brand marketing campaign to attract out of state visitors to our beautiful state and support refinements in our tourism product, particularly in rural areas.”
Day leads the WTA’s Executive Committee. In addition to Burgess as Immediate Past Chair, Ron Peck with the Port of Seattle serves as Vice Chair, Skip Thompson with Boeing as Corporate Representative, Julie Eisenhower with Clark Number as Finance Chair, and Meg Winchester with Visit Spokane as Secretary.
Day is an active member of the WSU Alumni Association and serves on the Marketing Advisory Board of WSU’s Carson College of Business. She is also a board member and past president of the Washington State Destination Marketing Organization (WSDMO).
An entrepreneur at heart, Day’s career started in retail as an owner/operator and then followed a marketing and promotion path. Her marketing experience includes tourism and events promotion in both the Greater Puget Sound area and in rural Pacific County.
A fourth generation Washingtonian, Day spent nearly 20 years active in the Pacific Northwest rowing community as a coach and coxswain.
About the Washington Tourism Alliance
The Washington Tourism Alliance (WTA) is a 501[c]6 organization established by industry stakeholders with the sole mission of developing and sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. www.watourismalliance.com