Travel Trade Shows

Travel Trade Shows

The WTA continues to represent the state at trade shows around the world. In 2019, the WTA participated in the follow events:

Go West – A trade show that showcases destinations in the western United States

U.S. Travel Association’s IPW – the leading international inbound travel trade show in the United States. In 2019, the WTA purchased a double booth and brought 6 partners along. In three days, 90 appointments were held with receptive tour operators, travel agencies, FIT (Free Individual Tour) operators, and Group Travel operators

ITB – Held in Germany, it is the leading travel trade show in the world

WTM London – An event that introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world

NTA Trex – An annual convention features buyers of all sizes who package travel to, from and within North America. In 2019, the WTA booth won best in show!

ExperienceWA Newsletter

ExperienceWA Newsletter

This monthly newsletter reaches 35,000 opt-in subscribers from around the world. It averages an open rate of over 20% and a click rate over 10%!

WTA Seeks Content Manager

The WTA is seeking qualified applicants for a new Content Manager position. Click here for the job description.

If you are interested and you meet the selection criteria please respond with a resume and cover letter and prior to 5 p.m., July 16, 2021. Applicants must be a Washington State resident or willing to relocate at their own expense. Send resume and cover letter to wtainfo@watourismalliance.com.

ExperienceWA.com

Official Website for Washington Tourism

The ExperienceWA website was developed by the Washington Tourism Alliance and Miles, a publisher for 67 destinations around the world including Brand USA. This website includes trip ideas and available listings for every tourism related business and event in Washington and much more.

Official Washington Visitors’ Guide

Official Washington Visitors’ Guide

Each year, the Washington Tourism Alliance partners with the Washington Hospitality Association to produce the Official Washington Visitors’ Guide. 375,000 copies are produced and distributed through out North America to visitor centers, chambers of commerce, AAA offices and more.

Explore Washington’s Backyard

Explore Washington’s Backyard

Explore Washington’s Backyard is a new website that highlights safe and fun adventures throughout Washington. This program will evolve into a incentivized passport program in August

FOR IMMEDIATE RELEASE: June 8, 2021 – New Recreation App Improves Visitor Experience While Helping Protect Public Lands

FOR IMMEDIATE RELEASE
June 8, 2021

Media Contact:
Christina Pivarnik
(360) 531-0127/christina@pivarnik.com

One-Stop Resource Informed by Local Enthusiasts and Land Management Agencies

Available Now Through the Summer Recreation Season

Wenatchee, Wash. – The Washington Tourism Alliance announces a partnership with TREAD (Trails, Recreation, Education, Advocacy, Development) and Dharma Maps to deploy the new TREAD Map App pilot program that combines a consumer-facing location-based app with robust, real-time trail and recreational data, updates and advisories this spring and summer. The program is operational in the Trails and Lakes region of Central Washington (Kittitas, Grant, Douglas, Chelan, and Okanagan counties), where heavy public lands use is expected again this summer season and is expected to help recreationists improve their outdoor experiences while assisting public lands managers with user flow.

TREAD, a Wenatchee 501c3 nonprofit with a primary goal of connecting all who care and use public lands, sought to enhance connection and improve the outdoor experience by working with Winthrop-based Dharma Maps to create the TREAD Map App as a hyper-local platform where diverse local and visiting recreationists can connect with each other and provide a portal for land managers can monitor, connect and advise. As a program partner and the state’s destination marketing organization, the WTA will encourage uploads and usage of the app through marketing and communications campaigns that reach Washington residents and travelers.

The TREAD Map App offers comprehensive up-to-date recreation maps that include hiking, mountain biking and horseback riding trails, along with custom layers and up-to-the minute alerts with current safety information. The user interface allows land managers and recreationists to share current conditions, photos, weather information, tips on crowded trail heads with alternate suggestions and more.

“Who better to advise recreationists than other recreationists,” said Mat Lyons, TREAD President. “Users care about the outdoor experience and are natural stewards of the environment. This app invites those who care to share what they love about Washington’s outdoor attractions while helping educated on our inherent responsibilities as recreationists.”

“In addition to informing recreational enthusiasts, we hope this app will assist public land managers with a number of growing issues this summer season,” said Shiloh Burgess, WTA Board of Directors Chair and President of the Wenatchee Valley Chamber of Commerce. “From over-use of popular trails to wildfire and smoke alerts, avalanche warnings and other conditions, the TREAD Map App provides a go-to resource for up-to-the-moment updates and advisories.”

“Dharma Maps is thrilled to bring the Tread Map collaborative platform to the Trails and Lakes Region of Washington which empowers recreation users, land managers and user groups to explore and enjoy our natural places and helps us to steward the places we love well into the future,” said Marc Rothmyer, CEO of Dharma Maps.

The TREAD Map App can be downloaded for IOS at https://apps.apple.com/us/app/tread-map/id1497706353 or Android at https://play.google.com/store/apps/details?id=com.app.treadmap.

Following completion of this summer’s pilot program, partners will consider broadening TREAD Map App usage across Washington State.

About the Washington Tourism Alliance

The Washington Tourism Alliance (WTA) is a 501[c]6 organization established by industry stakeholders with the sole mission of developing and sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. www.watourismalliance.com

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FOR IMMEDIATE RELEASE: April 28, 2021 – Washington Tourism Alliance Names Michelle Thana as Director of Marketing

FOR IMMEDIATE RELEASE: April 28, 2021

Media Contact:
Christina Pivarnik
(360) 531-0127/christina@pivarnik.com

Washington Tourism Alliance Names Michelle Thana
as Director of Marketing

SEATTLE – The Washington Tourism Alliance (WTA) announced the addition of Michelle Thana to the newly created role of Director of Marketing, effective May 17, 2021. Thana will lead the organization’s consumer marketing program, including strategic planning, consumer campaigns, advertising, direct marketing, social media and destination brand marketing and communications.

Thana most recently served as Director of Marketing at Visit Vancouver USA. From 2019 to present she directed the organization’s marketing, creative and communications programs. She managed marketing and advertising agencies and led brand development, as well as contributing to the organization’s long-term vision and planning.

From 2014 to 2019, Thana served on Travel Portland’s marketing team, first as Marketing Coordinator and then as Marketing Manager. In the latter role, Thana implemented annual marketing campaigns that attracted overnight visitors, managed consumer and social media agencies and strengthened collaboration between the consumer agency, internal digital team and digital agency. Thana also coordinated cross-departmental campaigns for domestic and international travelers and worked closely with the organization’s overseas marketing team.

From 2013 to 2014, Thana served as Lead Creative Strategist at Brandefied, where she managed more than 300 Facebook and Google ad campaigns, developed and executed digital marketing plans for clients and managed content fulfillment for clients company-wide.

“Michelle knows destination marketing across platforms and has strong experience at the national and global levels, as well the local and community levels,” said David Blandford, WTA Executive Director. “The entire WTA team is excited to welcome her, and we know her experience and leadership will be key to growing statewide tourism marketing programs that help travel, tourism and hospitality communities and businesses recover while fostering future resiliency.”

Thana’s professional distinctions include being named to Destinations Council’s Emerging Leaders and Destinations International’s 30 Under 30.

About the Washington Tourism Alliance
The Washington Tourism Alliance (WTA) is a 501[c]6 organization established by industry stakeholders with the sole mission of developing and sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. www.watourismalliance.com

showWAlove.com

SHOWWALOVE.COM

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