10.18.11 – Executive Director Update

Washington Tourism Alliance Executive Director

October 18, 2011 – Round Tables Completed

In the last two weeks, three Round Tables were held. Long Beach was a great audience for us. They asked some tough questions about our business plan and how we would represent them as a destination. How did we work with their local Destination Marketing Organization (DMO)? What could they do to help? We took the scenic byway to Long Beach, and it was quite an amazing drive! Have you been down that road? Breathtaking views of the coast!

Last Tuesday I presented in Olympia, the home of our State Legislature. I was thrilled to have some elected officials in the audience, but it was particularly enjoyable having Senator Maralyn Chase. She was particularly interested in tourism and how it relates to economic development and jobs within this state. She sees the value of Tourism not only the investment of money, but the investment in people, aka JOBS! She has reached out to me for follow up information and details explaining just how important tourism is to this state, and plans on using it at an Economic Development Committee Meeting.

Thank you Senator Chase. Continue reading “10.18.11 – Executive Director Update”

10.3.11 – Executive Director Update

Round Tables Continue
The Round Tables are still taking place throughout the state. September 19th was a very busy day in Spokane. We began with a breakfast compliments of the Red Lion and the Spokane CVB which was attended by local and state officials. Much discussion took place about next steps for the WTA and we reviewed our goals and direction. From there I was privileged to have some time with the Spokane Convention + Visitor Bureau staff. Talk about teamwork! Many of the CVB employees are actively involved in the success of the WTA. They have been rallying the troops in their region by hosting “get together” sessions to talk (and listen) to local businesses and operators on how important it is to speak with one voice, and to support the WTA. Continue reading “10.3.11 – Executive Director Update”

9.20.11 – Executive Director Update

Washington Tourism Alliance Executive Director

Since our last communication a lot of activity has occurred. As we mentioned in the last newsletter, the first full Board has elected its leadership and created committees that will be focusing on developing many objectives for the Alliance as we move forward. The Board also agreed on upcoming dates for our meetings throughout 2012. You can find those dates at www.watourismalliance.com under the “WTA News” tab. WTA Board meetings are open to all members and we welcome your attendance. Meetings will be held at different locations throughout the state, so look for a meeting near you! Continue reading “9.20.11 – Executive Director Update”

Pow Wow Deadline Extended


Interested in attending the U.S. Travel Association’s Pow-Wow? WTA is seeking major state attractions and destinations/regions to partner in a cooperative booth at this international trade show occurring April 21-25, 2012 in Los Angeles.

Pow Wow is the travel industry’s premier international marketplace and the largest generator of Visit USA travel – it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA, and close to 1,200 International and Domestic Buyers from more than 70 countries, conduct business negotiations that result in the generation of over $3.5 billion in future travel to the USA. At Pow Wow, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips. Click here for more information.

The cost to co-op share in the booth is approximately $3,800, which includes registration, the right to participate in the appointments, plus meals and events associated with the convention. Lodging, air and ground transportation and incidentals are the responsibility of the individual participants.

There is space for three more partners. For information and to commit, please contact me by end of day – December 16 – either by phone (206.660.6520) or email at Suzanne@WATourismAlliance.com.

Suzanne Fletcher

Executive Director, WTA