WTA NEWSLETTER – September

THE WTA ANNOUNCES THE HIRING OF EARTH AND SKY STUDIOS AS INTERIM MARKETING CONTRACTOR
Mike Moe, Managing Director

The WTA is pleased to announce the hiring of Earth and Sky Studios, led by Jenn Tate, as its new marketing contractor. For the next 6 months, Jenn and her team will help the WTA assess current marketing initiatives, reignite the social media program, improve website and newsletter performance, expand the photo and video library, and get ready for the new brand launch in Spring of 2020.

Jenn Tate – Earth and Sky Studios

Earth and Sky Studios is a small creative agency located in North Central Washington that boasts a 20-year track record of delivering results to businesses and organizations of all types and sizes. It’s work includes integrated creative development, strategic planning, collaborative advertising campaigns, robust digital media management, collateral materials, and more.

With a passion for tourism, destination marketing, economic growth and ultimately the long-term success of small businesses, organizations, and events, Jenn is a dynamic, creative, and competent leader whose mission is to help Washington State Tourism succeed, grow and flourish.

“We’re excited to welcome Jenn Tate as a member of our statewide tourism marketing team,” said David Blandford, WTA co-chair. “She brings the right mix of strategic thinking, marketing expertise, and creativity to our efforts – she’s perfect fit for WTA at this critical juncture in our development.”

“We are so happy to be able to work with the WTA, the regional DMOs, and destinations across the entire state,” said Jenn. “We can’t wait to gather stories, images, video, content, and everything we can to help the WTA make Washington State a bucket-list destination for visitors from around the nation and the globe!”

DARRELL BRYAN 1948 – 2019

Darrell Bryan, former CEO of Clipper Navigation and WTA Board Member, passed away on September 7th after a battle with bone cancer. Born in Long Beach, CA, Darrell moved around the US and Canada in his younger years before completing his undergraduate degree at Washington State University in 1971.

He went to work for Amtrak for 14 years, living in 8 different cities. At the same time, Darrell completed his MBA at St. Mary’s and the School of Executive Management at the University of Virginia.

Darrell Bryan

Darrell and his young family then settled down in Seattle, where he was hired by Clipper Navigation, a new startup company providing passenger ferry service between Seattle, San Juan and Victoria, BC. He started as the second employee, but eventually became President, CEO and partial owner for 29 years.

In addition to joining the WTA board in 2011, Darrell was tapped for several other prestigious positions including by the US Secretary of Commerce to serve on the US Travel and Tourism Advisory Board in 2014. In 2016, he accepted an interim CEO role at Interferry, an international organization of worldwide ferry operators. He also joined the Kitsap County Board of Commissioners and Kitsap Transit in 2018.

As a WTA Board Member, Darrell was known for his humor and kindness, but also for moving the conversation forward when needed. “There are two types of people in this world,” said former WTA Board Member and CEO of Argosy Cruises, Kevin Clark. “People who light up a room when they walk in and those that light up a room when they walk out.  Darrell was someone that truly brightened a gathering when he entered the room.  Hospitality and service was in his DNA.”

Darrell is survived by his wife Cathleen of 48 years and sons Patrick and Matthew. In lieu of flowers, please give in memory of Darrell Bryan to Swedish Medical Center at https://www.swedishtributegifts.org/darrellbryan. 

EXPERIENCEWA NEWSLETTER SUBSCRIBERS GROW IN 2019

The subscriber base of the ExperienceWA newsletter has grown considerably in 2019, while maintaining an engagement rate far higher than the industry average. The subscriber base has been bolstered by a sign-up mechanism attached to ordering the Official Washington Visitors’ Guide. This provides for a subscriber base who have already proved their interest in traveling to Washington.

As you plan for 2020, make sure to include advertising in the monthly newsletter. Improvements to the newsletter are coming, so lock in your position now. Each month there is only one Sponsor position available for $750 ($825 for non-members) and they go fast! Featured Content positions are also available. To learn more, click here for the ExperienceWA media kit. Contact Mike Moe at mike@watourismalliance.com or 425-444-0589 to set up your campaign.

GET A DISCOUNT TO ATTEND THE NORTHWEST EVENT TRADE SHOW! SAVE 25%!

The WTA is sponsoring the Northwest Event Show Nov 13-14 and YOU benefit. See where events are headed-at the 2019 Northwest Event Show. The Northwest Event Show is the place to access advanced educational sessions, meet expert speakers, discover new ideas and tools for innovation, and connect with the event community.

For your discount use code: WTA25VIP

25% Off All Show Passes

Register now here!

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.