WTA Newsletter – August 17th, 2018

WTA BOARD OF DIRECTORS CO-CHAIR UPDATE

Dave Blandford and Shiloh Burgess  

This is an exciting time for the tourism industry in Washington State. In July, Governor Inslee announced the selection of the Washington Tourism Marketing Authority (WTMA). This group of tourism industry leaders will meet for the first time in late August and we’re hopeful that in the very near future will name the Washington Tourism Alliance (WTA) as the contracted statewide tourism marketing organization.

In the meantime, the WTA’s working board and staff have already rolled up their sleeves, putting together plans to participate in international travel/trade shows, build statewide itineraries, develop great co-op opportunities for our partners and promote the state to travel media. We’ll also participate in several events around Washington this fall, including:

October 16th: The WTA will be sponsoring the NW Event Show at the Washington State Convention Center. This annual event will be produced by WTA member Butler Events and is a great opportunity for vendors to interact with meeting planners from all over the country. We’ll have a booth during the show, so stop by and say hi! For more info, click here.

October 15th-17th: The Washington Chamber of Commerce Executives will be holding their annual conference in Pullman. The WTA has been invited to present on the future of our organization.

November 1st and 2nd: The WTA will be a guest speaker at the Olympic Peninsula Tourism Summit taking place at the Vern Burton Center in Port Angeles. This annual event always has fantastic workshops and provides excellent networking opportunities. Stay tuned for more information soon!

November 6th: The Washington Bed and Breakfast Guild will be holding their annual meeting and our Managing Director, Mike Moe will give a presentation on the progress made by the WTA and how businesses can benefit from participating in our programs.

November 12th: WTA board members will participate in a panel discussion on the future of Washington State’s tourism marketing and destination development at the Washington Hospitality Convention.

If you have an upcoming event you would like WTA to consider presenting at, or participating, please let us know. We value the opportunity to connect with the members and communities we serve.

We can’t thank our stakeholders enough for supporting the WTA for the last seven years. We look forward to working with you to build a successful state tourism marketing program in the coming months.

WTA SEEKING BOARD OF DIRECTORS APPLICANTS

Mike Moe, Managing Director

The Washington Tourism Alliance is looking for applicants to fill vacancies on the WTA Board of Directors. There are two regional positions open:

  • Northwest Washington which includes Skagit, Whatcom, San Juan and Island, counties
  • South Puget Sound which includes Pierce, Kitsap and Thurston Counties

There are also vacancies in the Tribes and Arts and Culture sectors, as well as at-large positions.

Our Board members are asked to play an active role in the organization’s strategic planning and goal-setting.  Because of this, we ask you to consider the following criteria when making your decision.

Board member time investment:

8-12 Board meetings per year (quarterly in person, the others by phone)
Several Committee meetings per year
Annual 2-day retreat (November)
Annual Summit Meeting

WTA member events as planned

Board member financial investment:

Travel to meetings [held at various locations in Washington State]

Board retreat registration [room, travel + some meals]

If you are interested, please complete and email me an application (download here), your resume, and a cover letter. The deadline to apply is September 7th.

MARKETING AUTHORITY UPDATE

The Washington Tourism Marketing Authority will meet for the first time on August 30th in the Sea-Tac area. This first meeting will be largely organizational. The Marketing Authority will NOT be charged with the actual marketing of the state, but it will be an oversight board that will select the contractor according to the qualifications in the legislation. They will determine what can be used in the match funding and will gauge the return on the state’s investment in tourism marketing.

THE WTA BOARD WELCOMES JULIE EISENHAUER

Diana Thibado, Director of Operations

The WTA is excited to welcome Julie Eisenhauer to the Board of Directors. Julie is a shareholder in Clark Nuber’s audit practice and has personally worked with many clients in the hospitality industry, making her a perfect fit for the WTA board. Additionally, she will bring years of experience in public accounting to her role as Treasurer on the Executive Committee. “I am proud to be a member of the Washington Tourism Alliance board,” Julie said, “and look forward to playing an active role in supporting the organization’s mission.” Clark Nuber is a longstanding member of the WTA and we look forward to strengthening the partnership with the addition of Julie to the board!

CREATE YOUR FALL EXPERIENCEWA BANNER AD NOW

Mike Moe, Managing Director 

With Fall just around the corner, make room in the budget for the banner ad program on ExperienceWA.com.  Our traffic is growing, creating more banner ad inventory so we are rewarding our advertisers with FREE impressions. Each ad impression purchased will receive a FREE additional run-of-site impression to drive even more business your way.

WTA members can buy as few as 20,000 impressions for $604 ($683 for non-members) and receive 20,000 more impressions for FREE!

Clicks from ExperienceWA are more likely to convert to sales because most people who use ExperienceWA are actively planning a trip in Washington. Utilize Washington’s official destination website to connect with travelers as they research their vacation! Click here to view our full Media Kit. Please let me know if you’re interested.

MEMBERS IN THE NEWS

BUTLER EVENTS INVITES YOU TO JOIN THEM AT NORTHWEST EVENT SHOW

A KEY AGENCY FOR OUTDOOR RECREATION, WDFW, FACES $30 MILLION SHORTFALL

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

If you have not yet joined the WTA and would like to become a member, please contact our Managing Director Mike Moe or join today online here.