This week marks the opening week of the State legislature. WTA legislation for long-term funding is currently being considered in both the House and Senate, with hearings scheduled in both chambers next week. SB 6195 and HB 2229 create a process for determining a long term self-sustaining funding mechanism that will of provide a reliable source of funds from the private sector for a credible statewide marketing program. The bill establishes the principle of a private funding plan and directs state agencies to work with the WTA to establish a reliable and effective collection method for the industry funds.
SB 6195 and HB 2229
- Recognizes the general structure, level of funding and governance organization for a state tourism marketing program
- Identifies sectors that make up the tourism industry: lodging, food service, attractions and entertainment, retail, and transportation
- Directs the WTA to report to the legislature by December 1, 2014 concerning the manner in which the amount allocated to each sector will be collected and the mechanism that can be used
- Directs the appropriate state agencies to work with the WTA to devise a plan to collect funds necessary for a state tourism marketing program and ensure that the funds are used only for that purpose
Also, watch for further information from the WTA with a House and Senate hearing schedule and a full list of the bill sponsors.