Washington State Visitors Guide | Ground-breaking Partnership

NEW EDITION OF THE OFFICIAL WASHINGTON STATE VISITORS GUIDE RELEASED

SEATTLE –Washington Tourism Alliance (WTA) announced today the release of the 2012 official Washington State Visitors’ Guide. The guide is produced through a strategic partnership with WTA, the Washington Lodging Association (WLA) and SagaCity Media Inc.

The new print guide is linked to www.experiencewa.com, the official state tourism web site. The goal of the publishing partners is to strengthen these two critical marketing platforms and help expand the benefits of tourism throughout our state.

The 2012 edition marks the 13th annual publication of the guide. This year, with increased demand, circulation has been increased to 375,000 copies, with readership of nearly one million. Some 65,000 copies will be direct mailed to Seattle Met and Portland Monthly magazine subscribers, and other copies will be featured at visitor centers in Arizona, California, Colorado, Idaho, Nevada, Oregon, Texas, Washington State and Vancouver, B.C. The guide will also be prominently displayed on newsstands and checkout counters at Barnes & Noble, QFC and Whole Foods.

Prospective travelers will be able to read and order copies of the visitors’ guide online at www.experiencewa.com and www.StayinWashington.com, the WLA’s consumer web site. Travelers will also be able to access versions of the guide that are optimized for iPads, android tablets and smart phones.

The 2012 official Washington State Visitors Guide features regional maps, insider travel trips, itinerary suggestions and contact information for an array of standout local businesses and attractions. This year’s guide features three unique covers to underscore the beauty and breadth of Washington State visitor experiences.

Washington State Visitors Guide Cover Artwork
Washington State Visitors’ Guide Cover Artwork

 

About the Washington Tourism Alliance
The WTA is a 501[c]6 organization with a mission to advocate, promote, develop and sustain the economic well being of the Washington tourism industry. The WTA was  established by industry stakeholders with the sole mission of sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. Visit www.watourismalliance.com to learn more.

About the Washington Lodging Association
The Washington Lodging Association (WLA) is the trade and professional association for Washington State’s lodging industry. Founded in 1920, it is dedicated to strengthening the hospitality industry by working towards a favorable legislative and regulatory environment, providing valuable programming and services to its members, and by promoting Washington as a tourist destination.

 

About SagaCity Media Inc.
SagaCity Media Inc is a multimedia company  that publishes more than two dozen editorial and custom magazines in the Pacific Northwest and the Mountain West. With its proprietary titles and its projects for outside clients, SagaCity provides an authorative voice that fosters community and sets ambitious standards in industries ranging from tourism to bridal to golf. The creative development and delivery of quality content are also propelling growth in SagaCity’s evolving digital media business.

 

 

###

Press Release – 2.22.12

MODEST STATE TOURISM GROWTH TIED TO RISE IN FUEL, HOTEL PRICES 

SEATTLE – Preliminary tourism industry statistics released today by the Washington Tourism Alliance (WTA) indicate a modest rise in 2011 Washington State visitor volume, expenditures, tax contributions and tourism industry employment and earnings, in line with national travel and tourism economic recovery. However, the WTA cautioned that the Washington State’s tourism and travel industry is still not performing at the level prior to the recession and is dramatically out-spent by competing state tourism marketing budgets. Continue reading “Press Release – 2.22.12”

Press Release – 1.24.12

WASHINGTON TOURISM ALLIANCE ANNOUNCES NEW BOARD OF DIRECTORS MEMBERS

WASHINGTON STATE– The Washington Tourism Alliance (WTA) announced the addition of four new members to its board of directors: Kim Bennett, President & CEO of the Vancouver USA Regional Tourism Office; Cara Egan, Director of Public Relations at the Seattle Art Museum; Jennifer Leavitt, Vice President of Marketing for Kemper Development Company; and George Sharp, Executive Driector of the Olympia-Lacey-Tumwater Visitor and Convention Bureau. Continue reading “Press Release – 1.24.12”

Press Release – 8.1.11

PUBLISHING AGREEMENT ANNOUNCED FOR WASHINGTON STATE VISITORS’ GUIDE

Washington Tourism Alliance Charts New Direction, New Partnership

SEATTLE– The newly formed Washington Tourism Alliance (WTA) announced today a strategic partnership with the Washington Lodging Association (WLA) and SagaCity Media Inc. to publish the official Washington State Visitors’ Guide beginning in 2012. Continue reading “Press Release – 8.1.11”

Press Release – 3.11.11

Tourism Industry Establishes New Tourism
Marketing Organization for Washington State

State Tourism Summit Planned for
March 31 to Chart New Course

 

Olympia, WASH. – The impending closure of the Washington State Tourism office by the end of the current biennium has brought tourism industry stakeholders together to create a new, statewide destination marketing organization called the Washington Tourism Alliance (WTA). Continue reading “Press Release – 3.11.11”