Join the WTA for our Legislative Webinar on December 14th


Get ready for 2017! Join the Washington Tourism Alliance for a special Webinar on Wednesday, December 14 from 10:00 a.m. to 11:00 a.m. where you can learn more about legislation to establish a statewide tourism and marketing program. The legislation is the result of a 2016 Tourism Working Group of legislators and industry leaders who support a state tourism marketing program. The webinar will cover the basics of the proposal and highlight the governance structure and potential mechanisms for funding the new statewide tourism marketing plan. The legislation may change over the course of the 2017 session, but this is a great opportunity for you to understand and support the initial concepts and show your support through the grassroots network of outreach.

Washington Tourism Alliance Grassroots Webinar
Wed, Dec 14, 2016 10:00 AM – 11:00 AM Pacific Standard Time

Please join my meeting from your computer, tablet or smartphone.

You can also dial in using your phone.
United States (Toll-free) +1 (646) 749-3131 +1 (646) 749-3131

Access Code: 381-599-725

The 2017 Tourism Summit and Day in Olympia is now FREE!

Thanks to our generous sponsors, we are able to offer all the programs of the 2017 Washington Tourism Summit and Day in Olympia at no charge!

It is now going to be even easier to join the WTA on January 24th, 2017 in Olympia at The Washington Center for Performing Arts. The Summit program will include a keynote address from Roger Dow, the President and CEO of the US Travel Association, a Tourism Works for Washington rally and briefing of Tourism legislation, one-on-one meetings with legislators at the Capitol, and a fabulous evening reception at The Governor Hotel.

For those of you who signed up for the 2016 Washington Tourism Summit your registration fee will be refunded and your registration will roll over to the 2017 Summit. You will not need to re-register
We hope you will join us for this exciting and productive day! Encourage everyone in your community to join us in Olympia on January 24.  Click here to learn more and register.

WTA Grassroots Webinar 11/18/16

On 11/18 the WTA presented a short webinar to help people learn how about the Washington Tourism Alliance’s new grassroots campaign to bring back a statewide tourism marketing effort.

This seven and a half minute webinar includes:

  • A short history of the WTA
  • A brief summary of the progress of  WTA Legislative Taskforce
  • the reveal of the new campaign brand and logo
  • a video that provides an example of how to use the campaign brand and logo
  • how to access and utilize the campaign tools available on

Click here to view the webinar. If you have any questions, feel free to contact Mike Moe at

October/November Newsletter

Mike Moe, Associate Director 

The 2017 Washington Tourism Summit and Day in Olympia has been scheduled for January 24th at The Washington Center for Performing Arts in downtown Olympia. The Summit will be combined with a Tourism Works lobby day on the hill.

We are excited to announce Roger Dow, the President and CEO of the US Travel Association as the keynote speaker for the Summit. Since 2005, Roger has led the US Travel Association and has been instrumental in transforming the organization into one of the most effective industry associations in the country.

As our members and industry partners know, a legislative task force has been meeting regularly throughout the second half of 2016 to develop our long-term funding plan that will be presented as legislation during the 2017 congressional session. This task force includes legislators from both the House and Senate and each of the political caucuses, as well as WTA board members.

The morning session will include legislative members of the task force from both sides of the aisle who will provide an update on our legislative plan. The morning will also include a “Grassroots Rally for Success”. You will learn how to mobilize your community to help pass this important legislation and gain the tools to successfully lobby your legislators. We will make afternoon appointments with your legislators so you can urge them to support the tourism industry and the new WTA legislation.

Please join us for an evening reception in the Legislative Meeting Room at the Governor Hotel. Please note that this year’s reception is at the hotel, not the Governor’s Mansion as it has been in previous years. The reception will feature Washington Wine and hors d’oeuvres.

If you registered for the October 14th summit, your registration will roll over to the rescheduled event.

There is no need to re-register. If you registered and can’t make the rescheduled event, please contact Diana Thibado at to transfer your registration or to receive a full refund.

If you haven’t registered, please click here for more details. We hope that you can join us in January and stay tuned for more details to come on this exciting event!


Becky Bogard and Kathryn Hedrick  
As WTA moves forward in formulating a proposal for statewide tourism marketing, it is important to take stock of the impact of the 2016 elections for executive and legislative positions.
For the most part, the results of the statewide elections are settled. However, there are still some legislative races that are in doubt and they may affect the composition of the legislature.
On the statewide races, the results are as follows:
  • Governor – Jay Inslee (D)
  • Lt. Governor – Cyrus Habib (D)
  • Secretary of State – Kim Wyman (R)
  • Treasurer – Duane Davidson (R)
  • Attorney General – Bob Ferguson (D)
  • State Auditor – Pat McCarthy (D)
  • Commissioner of Public Lands – Hilary Franz (D)
  • Superintendent of Public Instruction – Chris Reykdal (Non-Partisan)
  • Insurance Commissioner – Mike Kreidler (D)
In the state Senate, it appears the majority will remain with the Majority Coalition Caucus (made of 24 Republicans and one Democrat). There is still one race in doubt. Incumbent 5thdistrict Democrat Mark Mullet leads his challenger, Chad Magendanz by about 1100 votes.
There will be a new senator appointed to replace the late Sen. Andy Hill. This person has to be the same party as Sen. Hill who was a Republican. Additionally, there will be a new senator appointed to replace Sen. Pam Roach, who was elected to the Pierce County Council, a full time job. The appointment will also be a Republican. On the Democratic side, there will be a new senator to replace Sen. Habib, who is now the Lt. governor. There will also be a new senator to replace Pramila Jayapal who was elected to Congress.
There will be some changes in committee chairs. It is anticipated that Sen. John Braun (R, Centralia) will replace Sen. Hill as chair of Ways and Means. There will also be a new chair of the Senate Education Committee.
In the state House of Representatives, there are several races still in doubt that, depending on the outcome, could impact the majority. The pre-election balance is 50 Democrats and 48 Republicans. Democrats lost a seat in the 31st district (Auburn) but appear to have picked up two seats in 30th district (Federal Way). In the 19th district (Longview, Grays Harbor, Pacific County), the Democrat, who lead by 86 votes, is now behind and will probably loose. What this all means is that the House will most likely be 50-48, the same as the current makeup.
The House may reduce the number of committees, and there may be some changes in current committee chairs. Reorganization efforts in the House begin this coming Friday, November 18. This will include determining the committee structure and assigning members to committees.
It doesn’t really seem like the elections will make many changes that will impact tourism legislation. Many of our advocates got re-elected. Some moved from the House to the Senate. The balance of power in and between the two houses of the legislature is virtually the same.
Progress to date.
The discussions of the tourism working group continue. While there seems to be general agreement on the structure and content of a statewide tourism marketing program, there is still not consensus on how to fund the effort. Many ideas have been discussed and undoubtedly will continue to be discussed as the legislative session progresses. There will be a working group conference call on November 21 to discuss options further and to try to come to a consensus or at least agree on a place to start. More details of the legislative proposal will be available by the end of the year, if not before.

Mike Moe

As advertisers all over the state start to plan for next year, the ExperienceWA Monthly Email ads are already filling up. Every month we send out an email to our subscriber base that features two articles about different experiences throughout Washington. There are a number of ways to advertise in the monthly email, but only one headline Sponsor position. Half of the 12 sponsor slots have already been taken! If you are interested in sponsoring an email, don’t delay.
Our Custom Emails are also tremendously popular because these emails are all about you! Your business or organization gets 100% share-of-voice, which makes them extremely effective. These emails can be customized for a single story or you can team up with partners to make it a co-op. Again, these spots are already filling up. In 2017 we’ll send out three Custom Emails a month, and while each month still has at least one spot available, four months only have one left! If your strategy includes targeting specific months, reserve your spot as soon as possible.
If you want pricing or more information, click here for our Media Kit. To reserve your ExperienceWA Email ad space, call Mike Moe at 425-444-0589 or email him at


Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at



Join the WTA Grassroots Webinar – November 18th


Get ready for 2017!

Join the Washington Tourism Alliance for a special Grassroots Campaign Webinar on Friday November 18 – 1pm – 2 pm.  The election is over and the 2017 Washington State Legislative Session is only a few weeks away.  This special webinar will help you get organized for advocacy in favor of a statewide tourism marketing program.  The details of the legislation will soon be announced but our grassroots campaign has already begun.  Get all the tools you’ll need to make your voice heard in Olympia!

Washington Tourism Alliance Grassroots Webinar
Fri, Nov 18, 2016 1:00 PM – 2:30 PM Pacific Standard Time

Please join the meeting from your computer, tablet or smartphone.

Telephone conference line:

1 (646) 749-3131
Access Code: 977-331-245

First GoToMeeting? Try a test session:

Have any questions? Feel free to contact Mike Moe at


2017 Washington Tourism Summit and Day in Olympia

The 2017 Washington Tourism Summit and Day in Olympia will be held on January 24th, 2017 in Olympia at The Washington Center for Performing Arts. In addition to an engaging and informative Summit program, the event will now include critical tourism advocacy on the Hill as well. The day will conclude with a fabulous evening reception at The Governor Hotel.
For those of you who registered for the 2016 Washington Tourism Summit that was canceled due to the “storm of the century”, your registration will roll over to the 2017 Summit. You will not need to re-register. If you can’t make the new date, please contact our Director of Operations, Diana Thibado, at diana@watourismalliance.comfor a full refund.
We hope you will join us for this exciting and productive day! Please be on the lookout for additional information soon.

2016 Washington Tourism Summit Postponed

Due to the approaching storm in Western Washington, the WTA Summit Committee has made the decision to postpone the 2016 Washington Tourism Summit until a later date. The predicted historic storm could make travel extremely difficult and we prefer to err on the side of caution. We respect the challenges it could produce for our friends and colleagues on the Peninsula and those who are coming from the Eastern side of the State, as well as the potential for power outages and other issues locally.
We are going to work with our legislators and Roger Dow to hopefully find a date where we can reschedule the full program. We sincerely apologize for any inconvenience that results from the postponement.

We are extremely excited to launch our Grass Roots Campaign in the coming days and optimistic that 2017 will be the year we pass WTA legislation. Look for information about a new date soon.
Tomorrow I will be making personal phone calls to those who have already registered to answer any questions they might have about the postponement. Please feel free to email me at or call me at 425-444-0589.