On 11/18 the WTA presented a short webinar to help people learn how about the Washington Tourism Alliance’s new grassroots campaign to bring back a statewide tourism marketing effort.
This seven and a half minute webinar includes:
- A short history of the WTA
- A brief summary of the progress of WTA Legislative Taskforce
- the reveal of the new campaign brand and logo
- a video that provides an example of how to use the campaign brand and logo
- how to access and utilize the campaign tools available on watourismalliance.com
The 2017 Washington Tourism Summit and Day in Olympia has been scheduled for January 24th at The Washington Center for Performing Arts in downtown Olympia. The Summit will be combined with a Tourism Works lobby day on the hill.
We are excited to announce Roger Dow, the President and CEO of the US Travel Association as the keynote speaker for the Summit. Since 2005, Roger has led the US Travel Association and has been instrumental in transforming the organization into one of the most effective industry associations in the country.
As our members and industry partners know, a legislative task force has been meeting regularly throughout the second half of 2016 to develop our long-term funding plan that will be presented as legislation during the 2017 congressional session. This task force includes legislators from both the House and Senate and each of the political caucuses, as well as WTA board members.
The morning session will include legislative members of the task force from both sides of the aisle who will provide an update on our legislative plan. The morning will also include a “Grassroots Rally for Success”. You will learn how to mobilize your community to help pass this important legislation and gain the tools to successfully lobby your legislators. We will make afternoon appointments with your legislators so you can urge them to support the tourism industry and the new WTA legislation.
Please join us for an evening reception in the Legislative Meeting Room at the Governor Hotel. Please note that this year’s reception is at the hotel, not the Governor’s Mansion as it has been in previous years. The reception will feature Washington Wine and hors d’oeuvres.
There is no need to re-register. If you registered and can’t make the rescheduled event, please contact Diana Thibado at firstname.lastname@example.org to transfer your registration or to receive a full refund.
WHAT DO THE ELECTIONS MEAN FOR TOURISM LEGISLATION?
- Governor – Jay Inslee (D)
- Lt. Governor – Cyrus Habib (D)
- Secretary of State – Kim Wyman (R)
- Treasurer – Duane Davidson (R)
- Attorney General – Bob Ferguson (D)
- State Auditor – Pat McCarthy (D)
- Commissioner of Public Lands – Hilary Franz (D)
- Superintendent of Public Instruction – Chris Reykdal (Non-Partisan)
- Insurance Commissioner – Mike Kreidler (D)
2017 EXPERIENCEWA EMAIL SLOTS ARE GOING FAST!
MEMBERS IN THE NEWS
SUBMIT YOUR STORIES
Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at email@example.com.
Get ready for 2017!
Join the Washington Tourism Alliance for a special Grassroots Campaign Webinar on Friday November 18 – 1pm – 2 pm. The election is over and the 2017 Washington State Legislative Session is only a few weeks away. This special webinar will help you get organized for advocacy in favor of a statewide tourism marketing program. The details of the legislation will soon be announced but our grassroots campaign has already begun. Get all the tools you’ll need to make your voice heard in Olympia!
Washington Tourism Alliance Grassroots Webinar
Fri, Nov 18, 2016 1:00 PM – 2:30 PM Pacific Standard Time
Please join the meeting from your computer, tablet or smartphone.
Telephone conference line:
1 (646) 749-3131
Access Code: 977-331-245
First GoToMeeting? Try a test session: http://help.citrix.com/getready
Have any questions? Feel free to contact Mike Moe at firstname.lastname@example.org
The 2016 Washington Tourism Summit will be held on October 14th at the Crowne Plaza in SeaTac. This year we will present a new legislative plan that will create a long-term funding source for a statewide tourism marketing effort. As our members and industry partners know, a legislative taskforce has been meeting regularly this summer to develop our long-term funding plan that will be presented as legislation during the 2017 congressional session. This task force includes members of legislature from both the House and Senate and each of the political caucuses, as well as WTA board members.
The morning session will include members of the legislative task force who will provide an update on the legislative plan. The afternoon session will include a Rally for Success – the 2017 Grassroots Launch where you will learn how to mobilize your community to help pass this important legislation. This year we need all hands on deck and we will provide you with the tools and information you need to support this effort. Chris Ihrig, CEO of Fired-Up! Culture, will provide an exciting wrap up at the end of the session to crystallize the important messages of the day and finish the Summit on an enthusiastic and positive note.
We are pleased to announce that Roger Dow, the President and CEO of the US Travel Association will be the keynote speaker for this year’s Summit. Since 2005, Roger has led the US Travel Association and has been instrumental in transforming the organization into one of the most effective industry associations in the country.
“This year’s tourism Summit will be the most important to date!” said Christina Pivarnik, WTA Board member and Chair of the Summit Planning Committee. “We are excited to welcome Roger Dow as our keynote speaker and look forward to presenting the new WTA plan for legislation that will provide long-term funding for a sustainable statewide marketing effort. After hearing your feedback from previous Summits, we are also going to provide plenty of networking time so you can catch up with your colleagues from across the state. Please plan to join us in October!”
LEGISLATIVE WORKGROUP CONTINUES DELIBERATIONS ON TOURISM FUNDING
- start-up funding that would expire once an industry-based mechanism is generating funds;
- identifying current taxes, with a nexus to tourism, a portion of which or an increased amount could be repurposed to the program;
- identifying where and what state agencies are currently spending on tourism related marketing efforts (e.g. state ferries) and using these funds in a more strategic way;
- tax credits directed to a program; and
- generating new revenues through a voluntary fee structure collected by the state.
ASSEMBLING A TEAM FOR OUR NEW DIRECTION
The WTA board of directors has added to our team of professionals for our stronger, more robust grassroots campaign for the 2017 legislative session. We are excited about the team and their roles to help get legislation passed to fund a sustainable tourism promotion for all of Washington state.
Another new team member is Megan Folkestad, our key communication and coordinator point person supporting our public affairs between the grassroots and legislative teams. Megan is experienced with legislative policy, communications, and knows the legislators and their aides. She will quickly coordinate meetings, communication strategies, etc. You may also soon hear from Megan encouraging you to participate in meetings, hearings, and signing letters to support our legislative and grassroots efforts. Her email is email@example.com.
The WTA board and staff are prepared to do whatever we can to actively implement the strategies to help us succeed. Our key point WTA staff person is Mike Moe, Associate Director. Mike will continue to sell advertising on the website and eNewsletters while expanding his role to include more advocacy assignments. Diana Thibado is our WTA office “secret weapon” and has expanded her hours to act as our administrator for membership, advertising sales, and coordinating the WTA board and committee meetings.
Our board of directors will be the face of the tourism industry representing our shared objectives to support and pass legislation at hearings, meetings, and with media.
SPONSOR THE 2016 TOURISM SUMMIT
The 2016 Washington Tourism Summit is the best event to connect with tourism industry partners from all over Washington State. Hundreds of members of the industry will converge on the Crowne Plaza in SeaTac to discuss the new legislative plan and to network. This year’s event will include plenty time in the morning and a reception in the afternoon for participants to have time to mingle with vendors. Free tickets come with every sponsorship as well as prominent display of your logo. For only $300, you can purchase a vendor table. There are also opportunities for time on the microphone in front of hundreds of tourism professionals.
MEMBERS IN THE NEWS
SUBMIT YOUR STORIES
Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at firstname.lastname@example.org
2016 Washington Tourism Summit will take place on October 14th at the Crowne Plaza in SeaTac. Registration is now open! Register by September 16th to take advantage of early registration pricing.
Summit Agenda – is now up on our summit webpage
We ask that you indicate your legislative district when you register for the Summit. You can look it up here.
We look forward to seeing you all this year!