GOVERNOR INSLEE ANNOUNCES MARKETING AUTHORITY MEMBERS
Mike Moe, Managing Director
On July 11th, Governor Jay Inslee announced official appointments for the Washington Tourism Marketing Authority (Marketing Authority), the state tourism marketing oversight body created by E4SSB 5251, which was passed unanimously by the legislature this spring. Industry representatives include:
Marsha Massey – Olympic Peninsula Visitor Bureau, Clallam County
Anthony Anton – Washington Hospitality Association, Thurston County
Cindy Verge – Skagit Valley Tulip Festival, Skagit County
Robert Lerch – Enterprise Rent-A-Car, Island County
Jody Kayler – Spokane Sports Commission, Spokane County
VJ Patel – Hotelier, Benton County
Judy Tuohy – Schack Arts Center, Snohomish County
Tiffany Turner – Hotelier, Pacific County
Rob Sendak – Washington Wildlife and Recreation Coalition, King County
The law stipulates the selection of nine representatives with expertise in the tourism industry by the governor to serve on the Marketing Authority board. Based on recommendations from the Lieutenant Governor and the Speaker of the House, representatives must reflect diversity in geography, size of business, gender, and ethnicity. No county may have more than two appointments and no city may have more than one appointment.
Four legislators will join the nine tourism industry representatives on the Marketing Authority, one from each caucus in each house:
Rep. Bill Jenkin (R) – 16th District
Rep. Cindy Ryu (D) – 32nd District
Sen. Maureen Walsh (R) – 16th District
Sen. Dean Takko (D) – 19th District
More than 50 tourism professionals applied for the Marketing Authority board positions. We appreciate their willingness to serve, as well as their significant contributions toward making a positive impact on the tourism industry.
While the implementation of the tourism marketing program will be executed by a private, non-profit organization, the Marketing Authority will have three primary tasks:
To enter into a multi-year contract with a statewide nonprofit organization in existence on the effective date of the law whose sole purpose is marketing Washington State to tourists.
To determine what qualifies as a match within the funding structure. The law requires that the tourism industry match two dollars for every dollar provided by the state.
To contract for the evaluation of the impact of the statewide tourism marketing program.
This summer, the Marketing Authority board will begin its work on the first two of their primary tasks. Once the contractor is selected and the match is defined, work can finally begin on promoting Washington State as a tourism destination. The Washington Tourism Alliance congratulates these appointees and looks forward to advancing a statewide tourism marketing program.
Mike Moe, Managing Director
Since Governor Inslee signed the Tourism Marketing legislation, the WTA has been preparing to hit the ground running when the Marketing Authority selects the non-profit organization to implement the statewide tourism marketing plan. In anticipation of being selected as the contractor, the WTA Board of Directors selected David Blandford and Shiloh Schauer to head the organization as Co-Chairs.
Shiloh Schauer is the Executive Director of the Wenatchee Valley Chamber of Commerce and she has served on the WTA board since 2014. A former Legislative Aide to Senator Linda Evans Parlette, she served as the Legislative Chair for the WTA and was instrumental in guiding our organization through the legislative process to pass the Tourism Marketing Bill.
David Blandford is the Senior Vice-President of Public Affairs for Visit Seattle and has served on the WTA Board since 2013. David has two decades of experience in global, national, and regional markets. Over the past two years, David served as the Communications Chair for the WTA and played a key role in coordinating our communication strategy during our efforts to pass the Tourism Marketing legislation.
The WTA would like to thank Andy Olsen for his past year of service as the WTA Board Chair. Under his leadership, our organization improved efficiency and took the necessary steps to finally pass the legislation we had been working on for so long. Andy will continue to be a vital member of our Board and serve as Past-President on our Executive Committee.
While the WTA has been actively marketing Washington to tourists since 2011 with limited resources, we are excited about the opportunity the new legislation presents for our state. We are confident in David and Shiloh’s leadership over the next two years . Together, they represent both eastern and western Washington, big city and small, and they are eager to launch our new program. The WTA has a monumental task before us and we will rely on the expertise, initiative, and resourcefulness of our industry partners like never before.
WTA THANKS DEPARTING BOARD MEMBERS
Diana Thibado, Director of Operations
So much of the WTA’s success can be attributed to the hard work and dedication of the Board of Directors. As we begin the next chapter, the WTA would like to sincerely thank those board members who have helped us get to this point and are now moving on.
Anthony Anton joined the WTA board in 2013 and in his role as the President & CEO of the Washington Hospitality Association, provided critical support and wisdom during the legislative process. He was recently appointed to the Washington Tourism Marketing Authority and we appreciate his continued commitment to Washington tourism.
John Bookwalter is the President of Bookwalter Winery. He joined the board in 2011 and served as Treasurer, donating many extra hours to ensure that the WTA continued to operate smoothly through the years. We raise a glass to John and wish him nothing but the best in the future.
Bennish Brown is leaving his post as President & CEO of Travel Tacoma to become the President & CEO at Augusta Convention & Visitors Bureau. Bennish has been a smart and thoughtful voice on the board since joining in 2014 and Washington’s loss is truly Georgia’s gain.
Drew Schmidt is the owner of San Juan Cruises in Bellingham and has served as a WTA board member since 2013. Drew was a consistent contributor on the board and brought valuable knowledge and experience as the Northwest Regional Representative.
Matt Van Der Peet is the General Manager of the Westin Bellevue and joined the WTA board in 2014. We often relied on his years of experience in the hospitality industry and will miss his voice on the board going forward.
The WTA thanks you all for your years of service!
DON’T FORGET TO INCLUDE EXPERIENCEWA IN YOUR FALL ADVERTISING BUDGET
2018 has been an outstanding year so far for ExperienceWA.com . The official tourism website for Washington State has proven to be the best place to connect with people who are planning their trip to our state. As you begin to plan for the Fall, we would like to share a couple of opportunities still available.
Our REWARDS Program for our banner ad platform is still going strong. Our advertisers are paying an average of less than $2.00 per click. That is WAY below industry standard. The fact that ExperienceWA website visitors are there specifically to learn about travelling in Washington State only make these clicks more valuable.
Our monthly eNewsletter program has also been big in 2018. As you know, there are limited spaces available to advertise in our eNewsletter and there are only a few spaces left in the Fall newsletters! If you want advertising space in the Fall, let us know as soon as possible.
There are so many ways to reach the qualified audience of ExperienceWA.com. To learn more, please contact Mike Moe at firstname.lastname@example.org or call him at 425-444-0589. Or, click to view the full ExperienceWA Media Kit.
Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at email@example.com.