Mike Moe, Associate Director
The WTA legislation to create a statewide tourism marketing effort has momentum thanks to your support! However, there is still much work to be done and many ways you can help the cause. If you haven’t added your name yet to the Statement of Support, you can do so here. Please consider sharing this webpage with your network! Every name counts!
If you have any questions about the legislation or if you would like to schedule a phone call or meeting to talk about how you can help, please contact Mike Moe
STATEWIDE TOURISM MARKETING PROGRAM STILL ALIVE IN OLYMPIA
Becky Bogard and Kathryn Hedrick
- We need a statewide tourism marketing program to bring more visitors to our state and to promote Washington internationally.
- Please make sure a statewide tourism marketing program is a part of the 2017-19 Washington State Budget and references SHB1123/SSB5251.
- The proposal does not raise new taxes and the small financial investment by the state will be returned by more economic development, jobs and tax revenue.
- Local lodging taxes cannot be used for a statewide marketing. The proceeds of local lodging taxes are often committed to paying bonds for buildings such as convention centers, stadiums, arenas, and performing arts centers
- While visitors to the Greater Seattle area have continued to be strong, many of our smaller and rural communities have struggled to keep vital tourism dollars (and the resulting jobs and tax revenue) flowing to their businesses.
- Tourism is Washington’s 4th largest industry and impacts more than hotels, restaurants and destinations. It benefits retailers, outdoor recreation, state parks, ports and cities – and ultimately the taxpayers of Washington. More than $1.8 billion in local and state tax revenues are generated directly from tourism. It’s the largest employer of women and minorities and is responsible for more than 170,500 jobs.
Please continue to call and email Olympia!
ATTEND YOUR TOWN HALL MEETING IN MARCH, PUMP UP SOCIAL MEDIA POSTS!
Barbara Smith, WTA Grassroots Manager
Many legislators will be returning home to their districts to meet in Town Hall Meetings the weekends of March 11/12 or March 18/19. Please check the WTA website for a list of scheduled Town Hall Meetings and plan to bring your friends and neighbors to the event in your community.
Your calls, emails and visits to Olympia have helped support for a statewide tourism marketing program but there is no limit to how many times you can contact your legislators.
This week we are asking all WTA advocates to “tag” legislators on social media with messages about the importance of tourism to your community.
WTA SEEKING BOARD OF DIRECTORS APPLICANTS
- Southeast Washington which includes Whitman, Garfield, Columbia, and Asotin counties
- North Central Washington which includes Kittitas, Chelan, Grant, and Okanogan counties
We also have vacancies in the following sectors: Education, Arts and Culture, and Resorts.
If you are interested, please complete and submit the application, your resume, and a cover letter to Mike Moe.
CONNECT WITH PEOPLE ACTIVELY PLANNING A TRIP IN WASHINGTON!
2016 was an outstanding year for the advertisers on ExperienceWA.com. The official tourism website for Washington State has proven to be the best place to connect with people who are planning their trip to our state. As your business or destination plans for this new year, we would like to share some highlights from the past year.
Last year we continued our REWARDS Program for our banner ad platform and it has been extremely successful. Our advertisers are only paying an average of just over $2.00 per click. That is WAY below industry standard. The fact that ExperienceWA website visitors are there specifically to learn about travelling in Washington State only make these clicks more valuable.
Our monthly eNewsletter and Custom eNewsletter program was also big in 2016. As you know, there are limited spaces available spaces for 2017 are already filling up! If you want advertising space in our eNewsletter or to run a Custom eNewsletter, let us know as soon as possible.
Finally, our most successful program to date has been our Custom Content Creation. Our editors will work with you to write an article about your destination or property. You will get 100% approval throughout the process. Your article will live on ExperienceWA for a full year with an option to renew, and even better, you get to keep the article for your own website forever! One had an article that had 28,000 page views and generated more than 20,000 clicks to their website in 2016.
There are so many different ways to reach the qualified audience of ExperienceWA.com. To learn more, please contact Mike Moe or call him at 425-444-0589. Or, click here to view the full ExperienceWA.com Media Kit.
MEMBERS IN THE NEWS
SUBMIT YOUR STORIES
Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at firstname.lastname@example.org.
Woodinville Wine Country