WTA Newsletter – March

EXECUTIVE DIRECTOR UPDATE
Louise Stanton-Masten

We are excited to report the release this month of the 2016 official Washington State Visitors’ Guide. Produced in a partnership of the Washington Tourism Alliance, the Washington Lodging Association and SagaCity Media, this edition marks the 17th annual publication of the guide.

This year 375,000 copies of the guide were printed and with extensive distribution readership will total nearly one million. Along with our website, www.experiencewa.com, the Visitors’ Guide is a primary tool for marketing Washington State.

The distribution includes mailing 65,000 copies to Seattle Met and Portland Monthly magazine subscribers and featuring copies at 2,000 visitor centers in Arizona, California, Colorado, Idaho, Nevada, Oregon, Texas, Washington State and Vancouver, B.C. The guide is also available for purchase on newsstands and checkout counters at retail locations in Washington, Oregon and California.

Prospective travelers can read the guide online and order a print copy through the website. Travelers can also access versions of the guide that are optimized for iPads, android tablets and smart phones.

The publication highlights the state’s ten travel regions and includes regional maps, insider travel trips, itinerary suggestions and contact information for an array of local businesses and attractions.

This year’s visitors’ guide celebrates Washington’s year of milestones, including centennials for the National Park Service and Boeing. The guide also features insider tips for travelers from a Seattle Seahawks player, a James Beard Award-winning chef, a whitewater rafting guide and other local experts and celebrities.

Click here to view or order a copy of the Visitors’ Guide on ExperienceWA.com.

 

2016 LEGISLATURE FINALLY FINISHES
Becky Bogard

At 10:59 p.m. on Tuesday, March 29, the gavel finally fell on the 2016 Washington State legislative session. Before adjourning the legislators passed a supplemental operating budget, a supplemental capital budget and bills to implement both of those budgets. In an unprecedented move, the Senate and House voted to override 27 vetoes. Governor Inslee had vetoed bills delivered to his desk before the end of the regular session hoping to get the legislature to finish on time, March 10. It didn’t work and in the end, even the governor agreed that the vetoes should be overridden.

What about tourism funding?
As you may know, WTA had requested some interim funding from the state for website enhancement, distribution of visitor guides and participation in Brand USA. The House version of the supplemental budget included funding for the website; the Senate budget included no funding for any of these activities.

In the end, the Senate position prevailed — there was no funding in the final budget for tourism activities. In spite of WTA’s best efforts, assisted by many of you, the budget negotiators did not include our request. Many of you contacted your legislators to encourage them to send a message to the budget negotiators. We appreciate all of your efforts. They were not in vain as tourism was part of the discussions but it unfortunately did not make the final cut.

So what is next?
Before the regular session ended, several legislators committed to working with WTA on a plan for long term, stable funding for a statewide tourism promotion program. These legislators include Sens. Brown, Takko, Ranker and Rolfes and Reps. Ryu and Condotta. WTA legislative consultants will be working with these members to develop a plan that will pass legislative muster in the 2017 session. In addition, our partners such as the Washington Restaurant Association and the Washington Lodging Association will participate with us in this effort. Ideas range from the current WTA proposal of industry assessments to a B&O tax credit.

Again, please know that your legislative consultants appreciate all the work you did with your legislators this past session. During the interim we will be working with you to make certain legislators really understand the importance of tourism!

 

THE WTA THANKS CARA EGAN

This month the WTA says goodbye to Cara Egan as she steps away from the WTA board. An early supporter of the WTA mission, Cara joined the board in 2012 in part because of her belief that our economy depends on a vibrant tourism industry. During her time on the board she served as a strong advocate for cultural tourism and reflects that “It was a tremendous honor to work with such a dedicated group of board members working towards a common goal of a creating a sustainable and thriving state-wide tourism industry.”

Cara recently made the transition from the Seattle Art Museum to the Bill and Melinda Gates Foundation, where she continues her work in marketing and public relations.
The WTA offers great thanks for her years of dedicated service and wishes her the best of luck in the future.

 

PORT OF SEATTLE HIRES RON PECK AS TOURISM DIRECTOR

The Port of Seattle has hired WTA Board Member Ron Peck as its new Tourism Director. As Tourism Director, Peck will be responsible for finding innovative ways of increasing the number of visitors to the region. For the last three years Peck has been the Executive Director of Visit Walla Walla. Peck starts work at the Port of Seattle on April 18.

“The Port of Seattle is excited to have Ron Peck on board as Tourism Director,” said Dave McFadden, Economic Development Director at the Port of Seattle. “With the fastest growing airport in the nation, and our biggest cruise season ahead of us, we are looking forward to having his ideas and energy to make Seattle, and our region, a top tourist destination worldwide.”

Prior to joining the Port of Seattle, Peck served as President and COO of the Alaska Travel Industry Association for over 10 years, where he was responsible for a statewide tourism marketing budget that reached $16 million dollars. Peck’s over 35-year career in tourism also includes stints with Alaska Airlines and Princess Cruise Lines.

FEATURE YOUR EVENTS ON EXPERIENCEWA
Mike Moe

One of the most visited pages on the ExperienceWA.com website is our Events page. It averages over 11,500 visitors a month! Visitors who are looking for events are also among the most valuable because they are ready to be inspired. While any tourism-related business in Washington State can list their event for free, purchasing a Featured Event Listing is one of the most inexpensive yet effective ways to utilize ExperienceWA.com.

This year a museum in Seattle promoted their exhibit as a Featured Event on the Events page. Their website garnered over 400 clicks from their listing and at only $340 ($370 for non-members), they paid less than $1 a click! Featured Events also have the chance to be included in our award-winning monthly eNewsletter for no extra cost!

To learn more about Featured Listings and all the other opportunities available on ExperienceWA.com click here for our Media Kit. To purchase a Featured Event, email Mike Moe at mike@watourismalliance.com or call him at 425-444-0589

MEMBERS IN THE NEWS

THE SHELBURNE INN CELEBRATES 120 YEARS
 

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES FEBRUARY MEMBERS

NEW MEMBERS:

Vertigo Marketing

RENEWING MEMBERS:

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe at mike@watourismalliance.com or join today online here.

WTA Newsletter – January 2016


EXECUTIVE DIRECTOR UPDATE
Louise Stanton-Masten

2015 – The year in review. In 2015 the WTA continued efforts to secure legislation which will provide sustainable, long-term funding for tourism promotion. At the same time we were focused on providing essential services to promote and expand travel to Washington State. Here’s a look at the year in numbers:

375,000 copies of the 2015 Washington State Visitors’ Guide were published in March. Produced in partnership with the Washington Lodging Association and SagaCityMedia, the Guide has a circulation of 375,000 and a readership of nearly one million prospective travelers. The print guide is linked to www.experiencewa.com, was available at 2,000 visitor centers in Washington, seven other western states and British Columbia, and was mailed to 65,000 subscribers of Seattle Met and Portland Monthly magazine. Prospective travelers were also able to order individual copies of the Guide through the website.

$250,000 in short-term funding from the Washington State Legislature was spent on several specific programs which supported our efforts to maintain and grow tourism in Washington State. This was the remaining six months of interim funding provided by the State for the 2013/15 biennium, which had totaled $1 million. Monies were spent to support and enhance the visitor website, www.experiencewa.com, for postage to mail the Washington State Visitors’ Guide to travelers who requested it, for the operation of a call center, to enhance international tourism marketing with our partners at the Port of Seattle and Visit Seattle and to fund annual tourism research.

152,731 partner referrals on www.experiencewa.com, WTA’s official travel and tourism website for the state of Washington. Additionally, there were over 639,000 unique visitors to the site in 2015 and almost 1.9 million page views.

2,500 calls were answered by the WTA call center 1-800 number for the first six months of 2015, providing travel information to prospective visitors.

212 companies and organizations renewed their membership investment in the WTA; and 14 new members joined the WTA.

150 WTA members and industry stakeholders attended the 5th Annual Tourism Summit and Day in Olympia in February.

150 media inquiries were addressed throughout the year. The WTA communications committee and our DMO partners responded to these inquiries and provided great stories to the media.

12 monthly eNewsletters were sent through our visitor website, www.experiencewa.com to almost 20,000 subscribers.

11 monthly WTA industry E-Newsletters, were sent to 5,216 members and industry stakeholders each month.

3 travel industry trade shows attended. Tourism industry partners and WTA members met with international and national tour operators at the NTA (National Tour Association) Travel Exchange in New Orleans in January, the International Tourism Marketing Go West Summit in Colorado in February, and the U.S. Travel Association’s 47th annual IPW (formerly known as Pow Wow) international marketplace in May in Orlando.

Stay tuned for an important year ahead in 2016. We invite you to continue to partner with the WTA and support our efforts to obtain long-term, industry-led funding which will provide the dollars necessary to adequately support future tourism marketing programs.
LEGISLATIVE UPDATE: SHORT SESSION REQUIRES LONG-TERM PLANNING
Becky Bogard

The 2016 legislative session, which began on January 11, is a “short” session; it will end on March 10. To comply with court decisions, the legislators have to consider matters relating to school funding, charter schools and mental health. As a result, there are many proposals for significant programs, including tourism, which are lining up for consideration in the longer 2017 session.

We are increasingly encouraged by our dialogue with legislators who express support for the tourism industry, willing to address funding issues and work together with us for a long-term solution.

The WTA proposal, embodied in 2SSB 5916 is still very much alive and the WTA is continuing to advocate for the bill. In addition, last week, Rep. Cary Condotta (R., Chelan) introduced HB 2552, a bill providing an alternative way to fund a statewide tourism marketing program. While this proposal has many of the same characteristics of the WTA proposal, particularly in the area of governance, it has a different funding mechanism. HB 2552 proposes a B&O tax credit for voluntary contributions made to the state tourism marketing fund. While WTA applauds Rep. Condotta for coming forward with a different funding structure, we believe that more discussion of the details are necessary. Whether these can occur before the end of the legislative session is uncertain.
As a result, WTA is asking for the supplemental budget to include some interim funding for three specific activities – WTA website enhancement, postage for sending out the Washington State Visitors’ Guide, and participation in Brand USA, the national organization that markets the United States to tourists from the rest of the world. The total amount of the request for interim funding is $400,000. This interim funding is essential to maintaining our baseline visitor fulfillment while we work with legislators and the industry on the longer-term funding plan.

So what do we need you to do now?
WTA needs you to call your legislators and ask them to tell their budget negotiators to include $400,000 for interim funding for the three activities noted above. The key budget negotiators are as follows:

Senate
Andy Hill, chair, Ways and Means
John Braun, vice chair, Ways and Means
Mark Schoesler
Jim Hargrove
Sharon Nelson

House
Hans Dunshee , chair, Appropriations
Pat Sullivan
Frank Chopp
Bruce Chandler
Dan Kristiansen

We will continue to apprise you of the status of the proposal for interim funding as well as the progress of the long term funding proposals.
How are we going to get agreement on a program for adequate and stable state tourism marketing funding?

Because of the different funding proposals, there are clearly legislators thinking about ways to address the issue. Just this week, over 200 representatives of the Washington Lodging Association and Washington Restaurant Association met with their legislators and found great support for finding a long term funding solution. WTA will capitalize on this support and bring legislators, tourism industry members and others together to develop a proposal that will offer stable, reliable long term funding for the state’s tourism industry. With legislative involvement comes ownership on the part of the legislators who participate and thus an interest in getting something accomplished. These legislators will become our champions with their colleagues. We believe this will position us well with the other proposals that may come before the 2017 legislature.

The WTA Board knows that this has been a long road for our members and stakeholders. It is important to keep in mind that when other states have made changes in the way they fund tourism marketing it has taken at least five years and those changes have come in good economic times. We still have time to show that we can get it done sooner than other states! The WTA board, staff and consultants thank you for your active support and look forward to continuing to work with you until we accomplish our goals. And we will accomplish those goals!

 

LAST CHANCE TO RESERVE YOUR AD IN THE OFFICIAL 2016 WASHINGTON STATE VISTORS’ GUIDE – Just 2 weeks remaining!
Jeff Adams, SagaCity Media
 
Our Washington State Visitors’ Guide team is putting the finishing touches on the 2016 annual edition. Make sure your business is in front of over 1,000,000 prospective visitors looking for information on where to stay, eat and play in Washington State. Don’t miss out on this proven marketing opportunity!
To place your ad and to take advantage of discounted pricing exclusively for WTA members, contact Jeff Adams at SagaCity Media (jadams@sagacitymedia.com or 206-454-3007).

 

TOURISM CARES VOLUNTEER SUMMIT 
Tourism Cares, the travel industry nonprofit with a mission to preserve and enhance the travel experience for future generations, is launching a new request for proposal process to select the destination to be highlighted at its 2017 volunteer summit.  First proposals from interested destinations in North America are due by February 29, 2016. Please click here for more information.

 

VISIT WALLA WALLA LAUNCHES ROBUST NEW ONLINE EVENT CALENDAR
Visitors searching for things to do in the Walla Walla Valley should look no further than the completely redesigned online events calendar at visitwallawalla.com. Comprehensive and easy to navigate, the calendar of events is searchable by date, location and event type, and includes locator maps as well as images. The calendar can be accessed by clicking on the Calendar of Events tab at www.visitwallawalla.com, or directly at http://calendar.visitwallawalla.com/.
“With so many different, unofficial Walla Walla events calendars out there, we felt it was important to have a comprehensive list of event information all in one convenient location,” said Ron Peck, executive director of Visit Walla Walla. “The calendar was designed to be simple yet thorough, intuitive and easy to navigate, making it easier than ever to browse all there is to see and do in the Walla Walla Valley.”
Additionally, users now have the ability to invite their friends to view or attend an event through the calendar’s social media sharing capabilities, and can see others who are planning to attend as well.

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CONNECT TO PEOPLE PLANNING A TRIP TO WASHINGTON ON EXPERIENCEWA IN 2016
Mike Moe
2015 was outstanding for the advertisers onExperienceWA.com. The official tourism website for Washington is the best place to connect with people who are planning their trip to our state.  As your business or destination plans for 2016, we would like to share some highlights from the past year.
In the beginning of 2015, we initiated the REWARDS Program for our banner ad platform and it has been extremely successful. Our advertisers are only paying an average of just over $2.00 per click. That is WAY below industry standard. The fact that ExperienceWA website visitors are there specifically to learn about travelling in Washington State only make these clicks more valuable.
Our monthly eNewsletter program has also been big in 2015. As you know, there are limited spaces available to advertise in our eNewsletter and the ad spaces for 2016 are already filling up! If you want advertising space in our eNewsletter next year, let us know as soon as possible.

The custom eNewsletters have also been extremely popular. This last year they have had average cost-per-click of $1.86.An outstanding value!

The Custom eNewsletters in 2016 are going fast, so if you have specific months you want to target, make sure to reserve your space soon.
Finally, our most successful program to date has been our Custom Content Creation. Our editors will work with you to write an article about your destination or property. You will get 100% approval throughout the process. Your article will live on ExperienceWA for a full year with an option to renew, and even better, you get to keep the article for your own website forever! One advertiser put an article up in December of 2014 and so far it has had over 13,000 page views and it has generated more than 9,000 clicks to their website.

 

There are so many different ways to reach the qualified audience of ExperienceWA.com. To learn more, please contact Mike Moe at mike@watourismalliance.com or call him at 425-444-0589. Or, click to view the full ExperienceWA Media Kit.

 

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES DECEMBER MEMBERS 

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe atmike@watourismalliance.com or join today online here.

December 2015 Newsletter

 
Holiday
 
EXECUTIVE DIRECTOR UPDATE  
Louise Stanton-Masten  

The WTA is gearing up for the upcoming legislative session and our efforts to secure passage of our long-term funding legislation. (See accompanying article in this newsletter with details about the session.)

In November the WTA Board of Directors, staff and legislative council met in a strategic planning retreat, the focus of which was to assure that all of our advocacy elements are in place going into the session.

In addition to the legislative plan which the Board had previously adopted, a number of accompanying documents about the Statewide Tourism Marketing Act were reviewed and adopted. They provide details about the legislation, the process for its passage and implementation, the proposed fee structure and its impacts, and an overview of the marketing program. Each of these are available on the WTA website.

Over the past few months, we have continued to work with our grass roots teams for each legislative district, with businesses and organizations which would be subject to the assessment fees and with state legislators as we continue to build support for passage of the legislation. We will be relying on our members and stakeholders to join us in Olympia to tell your story about why the legislation is important to you and why you support it. Your voice during session will be critical to our success in having adequate funding to support our statewide tourism marketing program.

 
WHERE WE GO FROM HERE 
Becky Bogard  

2016 will bring a new session of the Washington State Legislature. In addition to outlining some of the personnel changes and their impact on consideration of tourism legislation, it is important to understand the basics of this coming legislative session and the status of the WTA proposal for long term funding.

The basics and the status of the WTA legislation. Under our state’s constitution, the “regular” legislative sessions in even numbered years like 2016 is supposed to run for a period of 60 days. This year the session begins on Monday, January 11 and is slated to end on Friday, March 11. Like other years, if the legislature does not finish its business the governor can call a special session. Most observers feel that is not likely to happen this year.

One way to view the 2016 session is that it an opportunity “clean up” unfinished business from 2015. While new legislation can be introduced, all legislation introduced in 2015 that did not become law is still alive. In fact, the status of legislation is similar to where it was at the end of the 2015 session.

Let me explain this by using the WTA tourism legislation as an example.   During the 2015 session, SHB 1938, the House version of the WTA proposal, was approved by the House Community Development, Housing and Tribal Affairs Committee. It was referred to the House Finance Committee where it had a hearing but was never voted out of committee. What this means is that the House Finance Committee could act on SHB 1938 without additional hearings but as a practical matter, the Committee will probably have a hearing before taking any further action.

In the Senate, 2SSB 5916, the Senate version of the WTA legislation, was passed out of both the Senate Trade and Economic Development Committee and the Senate Ways and Means Committee. It is in the Senate Rules Committee where it could be scheduled for a floor vote.

The importance of all of this is that in a short session, things move quickly. The fewer steps (hearings, votes, etc.) a piece of legislation is subjected to makes it more likely that there will be some action on a proposal.

Personnel. After the legislature adjourned, there were several important personnel changes that took place. Some of them impact the committees considering the WTA legislative proposal. In the House, the chair of the House Finance Committee, Rep. Reuven Carlyle (D., Seattle) will move over to the Senate to fill the position of Sen. Jeanne Kohl-Welles (D., Seattle) who was elected to the King County Council in November. Rep. Kris Lytton (D., Anacortes) was appointed to chair the House Finance Committee. Rep. Lytton’s district includes San Juan, Whatcom and Skagit Counties, a very tourism oriented district. In addition, there will be a new member of the committee, Noel Frame, who will be appointed to fill the position vacated by Rep. Carlyle.

Perhaps the more dramatic change comes in the composition of the House of Representatives. As a result of a special election in November, the House now has 50 Democrats and 48 Republicans; this is a bare Democratic majority since it takes 50 votes to pass anything out of the House. What this most likely means is that most proposals considered by the entire House will have to be supported by both parties to get passed.

Going forward and the WTA. There are a few basic things that legislature will have to do during its two month session. There are some budget holes caused by increases in money needed to fight forest fires, the continued need for a school funding, and an increase in Medicaid caseloads. In order to have a constitutionally required balance budget, the legislature will have to deal with these issues. Other issues, including the WTA proposal, will be considered at the discretion of the legislative leadership.

WTA members, and in particular the board, have been working with legislators during the interim to help them understand the importance of enacting a tourism funding proposal now. We intend to continue this work in an effort to get some form of our proposal adopted.

On the WTA website, www.watourismalliance.com, you will find some concise and helpful information about the legislative proposal. Please look at this information and contact your legislators encouraging them to support enactment now of the proposal. It is important that you try to do this before January 11, when the session starts. WTA staff and lobbyists would appreciate any feedback from your legislators.
Because of the short session, WTA has decided to have its Tourism Summit after the session. However, that does not get you out of coming to Olympia! We want you to ask your local business organization, like your chamber, to support this proposal and talk about it with legislators when those organizations’ representatives visit Olympia. In fact, we would like you to join your local businesses when they visit Olympia. We will be happy to work with you to set up appointments with your legislators to discuss tourism. Please contact Becky Bogard (becky@bogardjohnson.com ) or Kathryn Hedrick (kathrynhedrick@hedrick.onmicrosoft.com) for assistance and any questions.

Thank you in advance for your assistance …and have a happy holiday season!

 

WTA THANKS JANE KILBURN FOR YEARS OF SERVICE 

This year the WTA says goodbye to a founding board member who was instrumental in the creation of the WTA. Jane Kilburn retired this month from both the Port of Seattle and the WTA board. As the Director of International Tourism Development for the Port, Jane worked tirelessly to promote the state, both domestically and internationally. When Washington State closed the tourism office in 2011 she was a key player in the establishment of the WTA and was one of five founding Board members.

“Not only is Jane the mother of the WTA, but she has been the guardian angel of statewide tourism,” said WTA Executive Director Louise Stanton-Masten.  “Jane has been at the forefront of statewide tourism efforts and an outspoken advocate of the importance of tourism marketing for Washington.”

Jane served as a Vice Chair of the WTA Executive Committee and has been a driving force behind our efforts to pass WTA long-term funding legislation, the proposed Statewide Tourism Marketing Act. She’s been an inspiration to many, with her passion for promoting our state to visitors always paramount.

As she transitions into retirement, we extend a heartfelt “thank you” to Jane for everything she has done for not only the WTA, but the entire Washington State tourism industry.

 

REPORT FROM 2015 ADVENTURE TRAVEL WORLD SUMMIT, PUERTO VARAS, CHILE
Dan Moore, Pandion Consulting & Facilitation,  WTA Board Member

The Adventure Travel Trade Association, an industry trade group headquartered in Washington State, held its annual Adventure Travel World Summit in Puerto Varas, Chile, October 5-9 2015. This is the organization’s 12th Summit, including the first two which were in Washington State, and was the 8th that I have attended. The sold out summit included over 700 delegates from 55 different countries. Delegates included outbound tour operators such as National Geographic Adventure and REI Adventures, inbound suppliers including Seattle’s own Evergreen Escapes, and some of the best-respected travel media such as Outside Magazine, Travel Weekly, and National Geographic.

Chile 1

The theme for this year’s Summit was “Viva la Revolución de la Aventura”. This theme relates to two aspects of the Adventure Travel industry. One, acknowledging the trend that Adventure Travel is one of the fastest growing sectors of the  travel industry (growing from $89 Billion in 2010 to $263 billion in 2013*; 4 and 10 travelers choosing adventure*). And two, the efforts made by this industry to address issues of social and environmental sustainability – big challenges for the travel industry.

Speakers included the President of Chile, Michelle Bachelet, celebrity chef Rodolfo Guzman, Canadian Ambassador Tim Martin, and numerous experts from across the travel industry. Sessions included diverse topics such as risk management, conservation travel, adventure travel product development, big data, and indigenous travel. I delivered a presentation on the recently released Adventure Travel Guide Qualification and Performance Standard. Created by 18 professionals from 15 different countries, this standard gives destinations and companies a resource to meet international standards for guides. In addition to the inspirational and educational programming, the Summit is well known for the world-class networking. There are formal sessions, such as the one-day Marketplace (similar to a tradeshow), and the innovative Media Connect, which gives participants a one-on-one opportunity with the top tier travel media in attendance. Plus the coffee breaks, meals, and afterhours were priceless opportunities to share ideas and swap business cards.

For the destination, the Summit is an enormous opportunity to show of the best they have to offer. Attendees got to experience Chile’s adventure offerings on a multi-day Pre-Summit Adventure in places like Patagonia, Easter Island or the Atacama Desert, and on a Day of Adventure activity in the volcanoes and lakes region surrounding Puerto Varas.

Chile 2

Next year the Adventure Travel World Summit will be in Alaska. It is exciting to have the Summit coming home to the United States after traveling the world for the last 10. This will be a great opportunity for Washington State for many reasons. One, many of the international flights, and even some domestic will fly through Seattle opening up the possibility to host familiarization trips and promotions. Two, many of the outbound operators and media will be those that already work with the Western US and will be good contacts for Washington businesses to make. Three, the proximity to Seattle means Washington State delegates will pay less, and travel less to have access to this summit. Who knows, the Summit might be in Australia or India in 2017! Washington State is a robust and diverse destination. It stands very solidly as an Adventure Travel destination due to our diversity of geography, quality outfitters, and solid travel infrastructure. Attending the Adventure Travel World Summit is a great way to ensure we are on the map globally and able to tap into this growing and lucrative segment of the travel industry.

Note: Last year the Summit sold out in June. It is likely to sell out quicker this year being in the United States. So don’t wait if you know you want to attend.

Links: More on the Adventure Travel World Summit 2015.

Video highlights of the Adventure Travel World Summit 2015 can be found here.

Adventure Travel Trade Association information.

*Outbound travelers from the Americas and Europe – 2013 Adventure Tourism Market Study – Adventure Travel Trade Association and George Washington University Study

 
MANHATTAN PROJECT NATIONAL HISTORICAL PARK
Kris Watkins, President & CEO, Visit Tri-Cities, WTA Board Member

 The Manhattan Project National Historical Park was formally established on Nov. 10, 2015, during a ceremony in Washington D.C., where Secretary of the Interior Sally Jewell and Secretary of Energy Ernest Moniz signed an agreement for the joint management of the new Park.

The Park will be located in all three of the primary Manhattan Project sites from World War II — Hanford, Wash., Los Alamos, N.M. and Oak Ridge, Tenn.– and will be managed as a partnership between the Department of Interior’s National Park Service (NPS) and the Department of Energy (DOE). The DOE will preserve and operate the Park’s historic facilities and provide enhanced access through tour programs, while the NPS will manage interpretation and visitor services. The B Reactor at the Hanford site promises to be a highlight of the new Park as the historic landmark welcomed more than 10,000 people from throughout the world in 2015 without the assistance of a marketing campaign.

Following the creation of the Park, DOE and NPS celebrated with local elected officials, community groups, and many passionate advocates who have helped save Hanford’s B Reactor and push for the creation of the Park. In recognition of NPS’s centennial initiative, “Every Kid in a Park,” eight area 4th grade classes were invited to be among the first to visit the Manhattan Project National Historical Park to tour B Reactor and witness the hanging of the official National Park Service arrowhead.

For more information regarding 2016 B Reactor tours, please visit http://manhattanprojectbreactor.hanford.gov/

 

UTILIZE THE EXPERIENCEWA.COM DEALS PAGE TO SHOWCASE YOUR SPECIAL OFFER ON EXPERIENCEWA! 

Mike Moe

The ExperienceWA website is the best place to reach people who are planning a trip in Washington State in 2016. Every year more travelers are using our website to find the best places to stay, the best places to eat and the best things to do in our beautiful state. Many of those travelers are looking for ways to get the most for their money as they plan their trip. Utilizing the ExperienceWA Deals page is a great way to connect with those travelers.

As the seasons change, the focus of your marketing message does too and the Deals page changes with you. Right now we are focusing on winter getaways, but if you purchase a 12 months of space on the deals page, you’ll have the opportunity to change your deal to fit every season. Or if you only want to focus on one particular season, we offer a 3 month package as well. This is one of ExperienceWA’s most inexpensive programs. At $450 for the 3 months or $1500 for 12 months, it will fit in almost any marketing budget. Right now the program is averaging less than $2 a click!

Please click here for the costs and details of these opportunities, as well as the other ways you can use ExperienceWA to reach people who are planning a trip to Washington State.

If you are interested in advertising on ExperienceWA, please email me at mike@watourismalliance.com or please call me at 425-444-0589.

 

WTA MEMBERS IN THE NEWS   

WESTPORT WINERY NAMED BEST WINERY BY KING 5

 

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES NOVEMBER & DECEMBER MEMBERS 

NEW MEMBERS:

Admark, Cheryl’s Northwest Tours, Homewood Suites – Richland

RENEWING MEMBERS:

Adrift Hotel, Bellevue Club, Bellingham Whatcom County Tourism, Best Western Hotels, Bookwalter Winery, City of Edmonds, City of Redmond, City of Sequim, Cowlitz County Tourism Bureau, DoubleTree by Hilton Spokane City Center, Explore Port Orchard, Hampton Inn Richland, Hampton Inn Spokane Airport, Hard Rock Cafe, Hilton Garden Inn – Spokane Airport, Holiday Inn – Downtown Everett, Holiday Inn Express & Conference Center, Ledgestone Hotel, Macy’s, Paine Field Attractions, Port of Edmonds, Port of Friday Harbor, Port of Ilwaco, Port of Seattle, Pullman Chamber of Commerce, Quality Inn Oakwood, Residence Inn Vancouver, Seattle Times Company, Seattle University, Shuttle Express, The Bellevue Square Collection, The Westin Bellevue, Tillicum Village, W Seattle Hotel, WA Department of Fish & Wildlife, Wenatchee Valley COC

 

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe at mike@watourismalliance.com or join today online here.

September 2015 Newsletter

EXECUTIVE DIRECTOR UPDATE
Louise Stanton-Masten

Did you known that American workers leave 429 million days of paid time off unused each year?  And that since 2000 they are taking nearly a work week less of vacation each year?

According to the US Travel Association’s Project Time Off these figures represent a significant shift in the way American’s view and use their time off. The result is that American’s are missing out on the personal and professional benefits that time away from work offers. Click here to read the Project Time Off research report.

As the report states, “Vacation time creates strong bonds with family and friends, builds a productive workforce, and helps cultivate a fulfilled life.” The report recognizes time off as an employer benefit as well, boosting productivity and resulting in more creative and innovative thinking.

Here in Washington State we have an abundance of travel opportunities to make use of our time off. This summer I was fortunate to spend some of my time on the waters of the Puget Sound exploring secluded coves in the South Sound, and the thrill of fireworks in Poulsbo on July 3rd and Quartermaster harbor on July 4th. I wandered the shops in Gig Harbor and shopped the at the farmers market in Olympia. Blake Island presented hiking opportunities on the island and a wonderful salmon bake and show at Tillicum Village.

This fall is a great time to use your time off, exploring Washington state. I encourage you to become a tourist in your own back yard. There are fall colors to see, farmers markets full of fall produce to buy, pumpkin farms to wander, food and wine festivals that offer the best of Washington state products, and so much more. And our travel website, www.experiencewa.com will help you plan your trip.

 

EXPANDED ADVERTISING OPPORTUNITIES IN THE 2016 WASHINGTON STATE VISTORS’ GUIDE 
Jeff Adams, SagaCity
 
2015 Guides

 The thirst for travel is back and now, more than ever, publications like the official Washington State Visitors’ Guide are helping people determine where to stay, what to do, and what to experience on their vacations.

Production is now underway on the 2016 Washington State Visitors’ Guide. With a readership of nearly one million prospective travelers seeking tips and information on where to stay, eat, and play in Washington, the 2016 Guide is a must buy for businesses wanting to reach interested and incoming visitors.

Your ad will be seen by travelers in print, online, and on their phones and tablets, allowing your brand to reach prospective visitors in a variety of ways as they plan their trip to and through Washington State. New for 2016, we have added enhanced listings for Accommodations and Restaurants.

Reserve your ad space before October 16 to secure significant savings with discounted Early Bird rates!  And your WTA membership brings even greater discounts. For more information, contact Jeff Adams at SagaCity Media (jadams@sagacitymedia.com) or 206-454-3007).

We look forward to partnering with you in the 2016 Guide, to drive visitors to your business.

 

FEATURE YOUR EVENTS ON EXPERIENCEWA.COM
Mike Moe

In the past year, the ExperienceWA.com website has had close to 620,000 unique visitors and over 1.8 million pageviews. One of the most visited pages on the ExperienceWA website is our Events page. Visitors who are looking for events are also among the most qualified because they are ready to be inspired! While any tourism-related business in Washington State can list their event for free, purchasing a Featured Event Listing is one of the most inexpensive yet effective ways to utilize ExperienceWA.com

This year an advertiser in Bellingham promoted their relay race as a Featured Event on the Events page. Their website garnered almost 400 clicks from their listing and at only $330 ($363 for non-members), they paid less than $1 a click! Featured Events also have the chance to be included in our award-winning monthly eNewsletter for no extra cost!

To learn more about Featured Listings and all the other opportunities available on ExperienceWA.com click here for our Media Kit. To purchase a Featured Listing, email Mike Moe at mike@watourismalliance.com or call him at 425-444-0589.

 

WTA MEMBERS IN THE NEWS

CHEFS AND DINERS LOOK FORWARD TO AN ABUNDANT HARVEST DURING THE WILD MUSHROOM CELEBRATION

WESTPORT WINERY TO HOST HALLOWEEN MYSTERY DINNER THEATER

 

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES RENEWING MEMBERS:

Bill Speidel’s Underground Tour, Cedarbrook Lodge,Chambers Bay Golf, City of Port Angeles, CityPass, Clark Nuber, PS, Colville Chamber of Commerce, Forks Chamber of Commerce, Holland America Line, MOHAI, MPI WA Chapter,Mt. Baker Foothills Chamber of Commerce, OLT Visitor & Convention Bureau, Olympic Peninsula Tourism Commission,Paradisos del Sol Winery, Quinault Beach Resort & Casino,Silver Cloud Inns and Hotels, The Embassy Suites – Lynnwood,Westfield Southcenter Mall, Wing Luke Museum

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe at mike@watourismalliance.com or join today online here.

August 2015 Newsletter

EXECUTIVE DIRECTOR UPDATE  
Louise Stanton-Masten     

 Last week I and several Washington State DMO representatives attended the U.S. Travel Association’s ESTO annual conference in Portland, Oregon. Sessions focused on state and local marketing and advertising, public relations, product development and international travel trade. Among other topics, we heard about digital marketing trends and social media, destination branding and innovative small budget marketing ideas from other states. With over 860 tourism professionals in attendance the conference provided great networking opportunities to learn from our piers in the industry and explore best practices.

At a meeting with state tourism office directors we exchanged ideas and learned what other states are doing with their marketing programs, branding, and collaborative partnerships at local, state and federal levels. We received federal policy updates on airport modernization and transportation reauthorization, Open Skies, the JOLT Act, and the Visa Waver Program.

Brand USA provided information at the conference on their international market prioritization and segmentation and forecasted trends for 2016. They presented a very special preview of a new documentary film that they are producing, “America Wild: A National Parks Adventure” which will be released next February in celebration of the 100 year anniversary of the National Park Service.

Washington State was well represented at the conference with staff from seven DMOs and the WTA, including Bellevue, Long Beach Peninsula, San Juan Islands, Seattle Southside, Snohomish County, Spokane, and Vancouver USA. We all look forward to working together with our DMO partners, members and stakeholders on the ideas and concepts that were presented at the conference.

Esto

Sharon Linton (Bellevue), Kristina Thorne (Seattle Southside), Amy Spain (Snohomish County), Tim Robinson (Spokane), Chris Thompson (Brand USA), Cheryl Kilday (Spokane), Deborah Hopkins Buchanan (San Juan Islands), Louise Stanton-Masten (WTA), Andi Day (Long Beach Peninsula), Roger Dow (USTA). Missing from photo Natalie Zadak and Carrie Schave (Vancouver USA).

 

WASHINGTON STATE WILDFIRES 
Mike Moe

 This summer many communities in North Central and North Eastern Washington have been devastated by wildfires. The WTA has been working with our industry partners and the local leaders in the areas affected to provide information to tourists through our social media outlets and on the ExperienceWA.com website. Annette Pitts of the Cascade Loop, Tom Campbell of the Campbell Resort in Chelan and Shilo Schauer of the Wenatchee Chamber of Commerce all sit on the WTA board of directors and will be instrumental in the process of providing support to these communities.

The WTA understands the economic hardships and personal loss, not to mention the loss of life during this tragedy and will be ready to do everything we can to support these regions as they work their way towards recovery. At the appropriate time we will provide complimentary messaging on the ExperienceWA website and through our eNewsletter to help bring visitors back to beautiful Eastern Washington.

In the meantime, for a complete list of links, updates and places to donate or help, visit the Washington Tourism Alliance website here . Additionally, please find community updates below.

 

WILDFIRE RELIEF EFFORTS IN THE LAKE CHELAN VALLEY 
Mike Steele – Executive Director, Lake Chelan Chamber of Commerce

Chelan Valley Hope representatives have reaffirmed this morning that cash donations still continue to be the greatest area of need. Chelan Valley Hope continues to host volunteers from the Red Cross. Chelan Valley Hope is located at 417 S. Bradley Street. The Community Foundation of North Central

Washington continues to authorize funds for relief efforts to Chelan Valley Hope to satisfy these short term needs. Chelan Valley Hope has a practiced and proficient intake process to prevent fraud and assist those individuals in need. For individuals wanting to donate to the relief efforts, the Community Foundation of North Central Washington has set up a Chelan Valley Fire Relief Fund. Donations can be made online at cfncw.org or by calling (509) 663-7716. Chelan Valley Hope representatives continue to reiterate that physical items are not needed at this time.

We have identified there will be a need for volunteers in the long term recovery efforts and Chelan Valley Hope is collecting a list of individuals who would like to be contacted when these specific needs are identified. Businesses looking for assistance in navigating insurance claims, product losses, etc., are asked to contact the Lake Chelan Chamber of Commerce for assistance.

Representatives from the Lake Chelan Chamber of Commerce, Chelan Valley Hope, North Central Washington Community Foundation, Historic Downtown Chelan Association, Manson Community Council, Port of Chelan County, City of Chelan and RealLife Church will continue to meet and regularly assess the short and long term needs of the Lake Chelan Valley as the community recovers from the devastating effects of the Chelan Complex Wildfire.

Resources:

  • Chelan Valley Hope – (509) 888-2114, chelanvalleyhope.org/ , PO Box 635, Chelan, WA 98816
  • Community Foundation of North Central Washington’s Chelan Valley Fire Relief Fund – (509) 663-7716, www.cfncw.org/ , 9 S. Wenatchee Ave, Wenatchee, WA 98801

Lake Chelan Chamber of Commerce – (509) 682-3503, lakechelan.com/

CASCADE LOOP FIRE RELIEF SUPPORT  

The communities affected by the fires are grateful for your support as we respond and recover from these events. A fund established at the Community Foundation of North Central Washington allows people to help either all of Okanogan County or a specific community. The funds will be used by established organizations with experience serving our county. Visit http://www.cfncw.org/ and click the link on the home page.

 

THE WTA REMEMBERS JAMIE FAY

The WTA was deeply saddened to learn of the tragic passing of Jamie Fay, Director of Sales and Marketing and Assistant General Manager at Chambers Bay Golf Course and long time supporter of the WTA. Through his work at Chambers Bay, Jamie was an ardent advocate for Washington State tourism. Our thoughts are with his family and colleagues.

More information can be found here

SERIOUSLY SOCIAL SCENIC BYWAYS WORKSHOP

“Seriously Social” Workshop, September 30-Oct 2 at Sun Mountain Lodge in Winthrop. At least once a year, you should get out of the office and have fun-away from the politically correct engagements-and enjoy an experience with your friends and colleagues. If you happen to learn something… SCORE! 

The keynote address by George Sharp is guaranteed to reduce your need for caffeine. George recently resigned from the WTA Board of Directors and left the Olympia Lacey Tumwater Visitor and Convention Bureau to start his own business, Sharp Strategies and Solutions LLC. His business is focused on serving Community and Economic Development Organizations, Destination Marketing Organizations, Small Businesses and Non-profit Organizations. His topic at the workshop will be: Tourism- How to make something from nothing or enhance what you have to attract visitors to your area.

The rest of the lineup includes Mitch Nichols, our team of insiders, and other people you either know or should.

Click HERE to get the details and to register.

 

 BE SURE TO INCLUDE EXPERIENCEWA IN YOUR 2016 ADVERTISING BUDGET
Mike Moe

2015 has been an outstanding year so far for ExperienceWA.com. The official tourism website for Washington State has proven to be the best place to connect with people who are planning their trip to our state. As your business or destination begins to plan for 2016, we would like to share some highlights from the past year.

In the beginning of 2015, we initiated the REWARDS program for our banner ad platform and it has been extremely successful. Our advertisers are only paying an average of $1.73 per click. That is WAY below industry standard. The fact that ExperienceWA website visitors are there specifically to learn about travelling in Washington State only make these clicks more valuable.

Our monthly eNewsletter program has also been big in 2015. As you know, there are limited spaces available to advertise in our eNewsletter and the ad spaces for 2016 are already being taken! If you want advertising space in our eNewsletter next year, let us know as soon as possible.

The custom eNewsletters have also been extremely popular. Of course, with an average cost-per-click of $1.85, why wouldn’t they? Again we are running a limited number of Custom eNewsletters in 2016, so if you have specific months you want to target, make sure to reserve your space soon.

Finally, our most successful program to date has been our Custom Content Creation. Our editors will work with you to write an article about your destination or property. You will get 100% approval throughout the process. Your article will live on ExperienceWA for a full year with an option to renew, and even better, you get to keep the article for your own website forever! One advertiser put an article up in December and it has had over 7,000 pageviews and it’s generated over 5,000 clicks to their website.

There are so many different ways to reach the qualified audience of ExperienceWA.com. To learn more, please contact Mike Moe at mike@watourismalliance.com or call him at 425-444-0589. Or, click to view the full ExperienceWA Media Kit/ .

 

WTA MEMBERS IN THE NEWS   

WASHINGTON STATE CHINESE LANTERN FESTIVAL IS COMING TO SPOKANE

PACIFIC COUNTY FAIR CELEBRATES TIES TO THE LAND AND RURAL WAYS
SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES JULY MEMBERS 

 

RENEWING MEMBERS:

4 Culture, City of Gig Harbor, Everett Community College, Four Seasons Hotel Seattle, The Herbfarm, Holiday Inn Express – Bellingham, Homewood Suites – Seattle, Lynnwood PFD Convention Center, The Northwest Woodworker’s Gallery, Port of Chelan County, Quality Inn Valley Suites, Ride the Ducks, Silver Reef Hotel, Skagit Valley Tourism, SpringHill Suites, Visit Rainier, Washington State University, Whidbey & Camano Island Tourism, White Pass Scenic Byway

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe at mike@watourismalliance.com or join today online HERE .

 

 

 

 

July 2015 Newsletter

EXECUTIVE DIRECTOR UPDATE
Louise Stanton-Masten

Since the 2015 legislative session ended the WTA has been focused on undertaking the steps necessary to prepare our long-term funding legislation for the 2016 session. While it was disappointing to not get our bills passed this year or to get the interim funding that we were seeking, we are well underway with our action plans to build a successful campaign for the next session.
In June the WTA Board of Directors reviewed and approved a draft interim legislative plan, with objectives designed to position us for success. Work is ongoing to establish the final plan. Our primary objectives are to identify and secure additional support from businesses subject to the assessment fees; strengthen relationships and secure support from legislators; maintain and grow support from organizations that represent the assessed sectors; achieve support and commitment from non-assessed tourism industry sectors; build an outreach campaign. The WTA legislative committee will be working with grassroots teams in legislative districts and with tourism partners to help gain support for our legislation.
As we move forward with all of the components of our legislative plan we’ll be reaching out in a number of ways for member and stakeholder involvement. Your input and support will be critical in helping us get our legislation passed in the next session so that we achieve our goal of adequate funding to support our statewide tourism marketing program.

VISIT RAINIER CENTENNIAL GEOTOUR
Mary Kay Nelson, Executive Director, Visit Rainier

Visit Rainier has partnered with Mt. Rainier National Park and the Washington State Geocaching Association to create one more way to enjoy Mt. Rainier this summer, by launching the Visit Rainier Centennial GeoTour!

Over the next two years, 100 new geocaches will be placed around Mt. Rainier National Park and its gateway communities to celebrate the centennial of the National Park Service in 2016.
Geocaching is a real-world, outdoor treasure hunt using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location.
The GeoTour has its own page on

geocaching.com

, which lists all the geocaches. Each cache contains a code word that participants can record in a passport (downloadable on VisitRainier.com). When the passport contains all 25 code words, participants can turn it in for a trackable pathtag. A new pathtag will be available for each series. If a player logs all 100 caches, they can receive a commemorative geocoin.
Caches on the Visit Rainier Centennial GeoTour will be released in four separate series, 25 at a time, the first release launched at 4 p.m. on June 13, 2015, following a CITO (Cache in Trash Out) event at Mt. Rainier National Park. A kick-off event was held.at Whittaker Mountaineering/RMI in Ashford.

Passports, prizes and giveaways were available. Over 800 finds were recorded in just 16 days on the first series of 25 caches.
For more information on the Visit Rainier Centennial GeoTour, check outwww.visitrainier.com or www.geocaching.com.

SPOKANE’S LITTLE VAN NAMED ACE TURNS ONE

July 2015 Newsletter

EXECUTIVE DIRECTOR UPDATE  
Louise Stanton-Masten     

Since the 2015 legislative session ended the WTA has been focused on undertaking the steps necessary to prepare our long-term funding legislation for the 2016 session. While it was disappointing to not get our bills passed this year or to get the interim funding that we were seeking, we are well underway with our action plans to build a successful campaign for the next session.

In June the WTA Board of Directors reviewed and approved a draft interim legislative plan, with objectives designed to position us for success. Work is ongoing to establish the final plan. Our primary objectives are to identify and secure additional support from businesses subject to the assessment fees; strengthen relationships and secure support from legislators; maintain and grow support from organizations that represent the assessed sectors; achieve support and commitment from non-assessed tourism industry sectors; build an outreach campaign. The WTA legislative committee will be working with grassroots teams in legislative districts and with tourism partners to help gain support for our legislation.

As we move forward with all of the components of our legislative plan we’ll be reaching out in a number of ways for member and stakeholder involvement. Your input and support will be critical in helping us get our legislation passed in the next session so that we achieve our goal of adequate funding to support our statewide tourism marketing program.

 

 

VISIT RAINIER CENTENNIAL GEOTOUR
Mary Kay Nelson, Executive Director, Visit Rainier  

Visit Rainier has partnered with Mt. Rainier National Park and the Washington State Geocaching Association to create one more way to enjoy Mt. Rainier this summer, by launching the Visit Rainier Centennial GeoTour!

Over the next two years, 100 new geocaches will be placed around Mt. Rainier National Park and its gateway communities to celebrate the centennial of the National Park Service in 2016.

Geocaching is a real-world, outdoor treasure hunt using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location.

The GeoTour has its own page on geocaching.com, which lists all the geocaches. Each cache contains a code word that participants can record in a passport (downloadable on VisitRainier.com). When the passport contains all 25 code words, participants can turn it in for a trackable pathtag. A new pathtag will be available for each series. If a player logs all 100 caches, they can receive a commemorative geocoin.

Caches on the Visit Rainier Centennial GeoTour will be released in four separate series, 25 at a time, the first release launched at 4 p.m. on June 13, 2015, following a CITO (Cache in Trash Out) event at Mt. Rainier National Park. A kick-off event was held.at Whittaker Mountaineering/RMI in Ashford.  Passports, prizes and giveaways were available. Over 800 finds were recorded in just 16 days on the first series of 25 caches.

For more information on the Visit Rainier Centennial GeoTour, check out www.visitrainier.com or www.geocaching.com.

 

 

SPOKANE’S LITTLE VAN NAMED ACE TURNS ONE 

ImageProxy

Since the launch of Visit Spokane’s little van, Ace, a year ago, it has proven to be an invaluable resource for visitors. The mobile visitor information center, operated by Melissa Skomer-Kafton, Visitor Engagement Specialist at Visit Spokane, has ventured throughout the region — helping nearly 5,000 people with suggestions ranging from where to eat and what to see, to where you can pan for gold.

Melissa and Ace have attended nearly 50 events since 2014 and have parked in populated spots across Spokane, ranging from the Spokane Valley Mall to the Medical Lake Waterfront.

Ace discovered first hand (first tire?) that this region is quite the active community. Melissa and Ace have helped attendees who were in town for: volleyball, basketball, football, running (marathon and smaller), golf, cycling, hammer-throwing, wrestling, skiing, baseball, boxing, and BBQing.

“One of the busiest days I had was spent in the Convention Center breezeway during the KuroNekoCon Anime Convention, the Color Run and Job’s Daughters registration,” said Melissa. “Events like these have brought an array of people to the Spokane community, and it is so helpful we can drive right to the events and deliver tons of information. In a year we have handed out thousands of visitor guides and maps.”

Over the past year, Ace and Melissa have weathered 100-degree days (hottest day: 108-degrees at last year’s Cheney Jubilee), been to just about every park in the region and even required one jump start at the Spokane County Fair and Expo Center.

“I get to have super fun interactions with people from all over the world. I met three guys who were riding their bikes from Maine to the Pacific Coast,” said Melissa. “The men needed help booking three RVs for the weekend for their wives (their support crew), and I was able to help them with that as well as recommend some restaurants and get them set up at a bike shop. They were so thankful for the help that one of them wrote about me in his blog.”

Conversations she has had tend to bring up funny topics such as, “where to buy marijuana, where the nearest strip club is, how to climb the clock tower, and even where the nudist resort is (Spokane does not have one.),” said Melissa.  “A guy even wanted to know if he could take his RV on the North Cascades Highway because he did not think that many highways in Washington were paved.”

Ace can be found cruising all over Spokane, but you can follow its schedule easily on Twitter at @VisitSpokaneACE. Ace’s next big event will be during its first birthday, when Ace is once again positioned to help the thousands of people in town for Hoopfest, June 27-28.

“Ace has been a great addition to the Spokane region this past year and we anticipate another great year ahead of helping people find out all the great things going on in our community,” said Cheryl Kilday, Visit Spokane President & CEO.

More information about Ace and its whereabouts can be found here.

 

BANNER ADS ON EXPERIENCEWA PRODUCE MORE FOR LESS 
Mike Moe 

Performing well below the industry standard at $1.73 average cost per click, the banner ad program on ExperienceWA will give you more than you bargained for. With the ability to focus your message on certain ad channels throughout the website and control of the timeframe over which your ads are served, you can make sure your ads find the audience you’re looking for.

This incredible value has been driven by our REWARDS program that gives advertisers up to double the impressions purchased. During this limited time offer, you can buy as few as 20,000 impressions and receive up to 20,000 extra impressions for $580 for WTA members and $656 for non-members.

To learn more, contact Mike Moe at 425-444-0589, ormike@watourismalliance.com. Or, click to view the fullExperienceWA Media Kit.

 

WTA MEMBERS IN THE NEWS   

SNOHOMISH COUNTY SCHOOL SUPPLY DRIVE

WILLAPA FESTIVAL THIS WEEKEND

 

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES JUNE MEMBERS 

RENEWING MEMBERS:

Fran’s Chocolates, Holiday Inn Express – Downtown Spokane, Holiday Inn Express – Yakima/Ellensburg, Hyatt Regency Bellevue, Maryhill Winery, Port Madison Enterprises – Clearwater Casino, Sheraton Bellevue Hotel, Teatro ZinZanni, Visit Lewis Clark Valley 

 

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe at mike@watourismalliance.com or join today online here.

June 2015 Newsletter

 
EXECUTIVE DIRECTOR UPDATE  
Louise Stanton-Masten     

Each year the WTA publishes an annual statewide travel data report. Research conducted by Dean Runyan Associates for the WTA documents visitor spending, tourism employment, tax revenue and other statistics. The WTA released preliminary data from this year’s report that indicates that tourism in Washington State improved slightly in 2014, but inconsistently throughout various counties in Washington and comparatively slower than the state’s overall taxable sales growth. We believe that the report underscores the need for long-term marketing funding and for interim funding from the Legislature for the WTA this year.

 Direct visitor spending in Washington was $19 billion in 2014, up 5 percent over 2013, according to the State Travel Impacts & Visitor Volume 1991 -2014 report. This compares with 7.1 percent growth in overall state taxable sales during the same period, according to figures released by the Washington State Department of Commerce.

 WTA’s new research also reported on tourism employment and tax revenue. The travel and tourism industry supported more than 163,400 jobs in 2014, up 2.7 percent from 2013. Local and state travel-generated tax revenue was $1.1 billion, representing roughly 6.1 percent of all state and local tax revenues and generating $410 in tax revenue for each Washington household.

 A copy of the Executive Summary of the report can be found on the WTA website.

We believe that the research underscores the importance of the tourism marketing programs that the WTA has been doing with our limited funding, which include the ExperienceWA.com destination website, Washington State Visitors’ Guide, call center and international marketing, and for a long-term, industry led and funded tourism marketing program.

As WTA Board Chair Cheryl Kilday said, “Robust worldwide travel, combined with the individual tourism marketing investments of the state’s major cities, port districts, local tourism promotion areas and private sector companies, have helped buoy our industry for the past four years since the state tourism office closed. And we’re also grateful for interim funding from the legislature the past two years which has helped sustain our state visitor guide, web site, visitor call center and other essential visitor services. This support, in conjunction with the nation-wide travel and tourism growth trend, has been absolutely critical to keeping Washington tourism alive until our industry funding plan can be deployed.”

However we are concerned about loss of tourism market share in the absence of a legislatively approved, industry funded long-term marketing program. And our latest research has shown a disparity in tourism impacts in eastern and western Washington and we believe that our tourism marketing investment must be statewide to make a broad impact.

This year our long-term funding legislation for statewide tourism marketing was introduced in Olympia and received significant support but ran out of time for approval. Plans are underway to continue the approval process in the next session and secure passage of this important legislation.

 
LEGISLATURE FAILS TO INCLUDE TOURISM FUNDING IN THE BUDGET 
Becky Bogard   

When the final proposal for the 2015-17 biennium budget was released on Monday afternoon, sadly there was no funding to continue the tourism activities funded in the current biennium budget. While the Senate proposed budget included funding for the tourism activities, the House budget did not. WTA and its allies mounted a campaign to get the funds included in the final proposal.

WTA had requested that the same level of funding — $500,000 for each year of the biennium – be included to give some more time to work out a proposal for an industry funded and industry controlled long term plan. The funds would have continued the support for the website, the call center, postage for the guide, the international program and research. In the coming weeks the WTA board and staff will be assessing the impact of the loss of these funds and how to proceed during the next year.

This has been a very difficult budget year with the majorities in the House and the Senate disagreeing on their approaches. One wanted new revenues through additional taxes; the other wanted no new taxes believing that the natural growth of state revenues provided significant funding to do what was necessary. The legislature was also charged with providing significant additional funding for K-12 education pursuant to the Washington State Supreme Court order in the McCleary decision. Another court decision relating to the treatment of the mentally ill also put additional stress on the budget. There were demands for COLA’s for teachers and state employee salary increases. In the end, the demands were simply greater than the funds available.

While we are disappointed, WTA and its members need to move forward to refine and gain support for a long term funding plan. Within the next month, there will be additional information on how we will go forward with this task.

IPW 2015
John Cooper, WTA Board of Directors and Director, President and CEO, Yakima Valley Tourism
photo (2)
A team of six traveled to IPW15 in Orlando last month to promote Washington State to international tour operators and media. IPW (also known as Pow Wow) is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. Attendees include U.S. exhibitors, international and domestic travel buyers and journalists.  In three days of intensive pre-scheduled appointments, more than 1,000 U.S. travel organizations from every region of the U.S., and close to 1,200 international and domestic buyers from more than 70 countries conducted business negotiations that are expected to result in $4.7 billion in future USA travel.WTA created a double booth this year which meant twice the appointments. In total, nearly 95 operators and media were assisted. Attending the show this year were Louise Stanton-Masten of WTA, John Cooper of Yakima Valley Tourism, Marsha Massey of the Olympic Pennisula Visitors Bureau, Patty Denny of the Port of Seattle and Kyla Cavanagh with the Olympia – Lacey – Tumwater VCB. Former Port of Seattle employee B.J. Stokey coordinated the WTA presence at the show.

WTA WELCOMES NEW BOARD MEMBER
Louise Stanton-Masten 

The WTA is pleased to welcome Andi Day to the WTA Board of Directors. Andi was appointed this month as the Washington State Destination Marketing Organization (WSDMO) representative to the Board. She fills a position formerly held by George Sharp, who retired as Executive Director of Visit Olympia- Lacy-Tumwater. We thank George for his long-time service and dedication to the WTA.

Andi is the Executive Director of the Long Beach Peninsula Visitors Bureau. She is a fourth generation Washingtonian, grew up in the tourism and commercial fishing industries and is a proud WSU Cougar. Andi has an extensive professional background in marketing and business and is passionate about promoting Washington State. She served this past year on the WTA marketing committee. We are pleased to welcome Andi to the WTA Board of Directors.

 
SPECIAL PROMOTION FROM EXPERIENCEWA AND KING 5 
Mike Moe  

The Washington Tourism Alliance has teamed up with KING 5 to bring our members and advertisers a chance to be featured on the ExperienceWA website as well as on the iconic KING 5 televisions shows Evening and New Day Northwest. This rare opportunity will give your business or destination the possibility to be showcased to viewers all throughout the Northwest on the KING 5 family of networks, as well as to the word on ExperienceWA.com, Washington’s website for tourism information.

In this collaboration, the editors of the ExperienceWA.com website will write an article about your destination or business. You will work with an experienced editor who will work directly with you to create a feature length article that will be promoted and linked throughout ExperienceWA.com from open display inventory. The entire article page will be devoted to your business, and the display advertising space on that page will also be yours providing links to your website. The article is live on the site for a full year – but you’ll own the content forever with the ability to repost the information wherever you choose.

To make an even stronger impression, you can bundle your article with a shout-out or in-studio segment on New Day Northwest, or a story shot on-location on Evening! Content on these two celebrated TV shows will give you the chance to reach affluent Northwest natives right in their living rooms. After being aired on KING 5, these segments will be replayed again on KONG TV or Northwest Cable News and streamed on king5.com. To reach an even broader audience, your video will also be accessible on king5.com for 18 months with a link provided to embed on your site and for sharing via social media.  Additionally, there will be linked to your ExperienceWA article.

During this promotion, you will receive significant discounts for these products. This is your opportunity to showcase your experience like never before! For more details contact Mike Moe at mike@watourismalliance.com or 425-444-0589, or contact Leah Matteo at lmatteo@king5.com or 206-448-3173. Click here to see the ExperienceWA.com Media Kit.

 

WTA MEMBERS IN THE NEWS   

VISIT SPOKANE APPLAUDS DAVENPORT TEAM

 

WTA WELCOMES MAY MEMBERS 

 

May 2015 Newsletter

EXECUTIVE DIRECTOR UPDATE  
Louise Stanton-Masten   

 As the WTA has been reporting to our members and stakeholders the past several months our focus has been, and will continue to be, on passage of our legislation for long-term industry supported funding for statewide tourism marketing. Currently, though, our attention is on securing interim funding in this year’s State budget which will enable us to continue our current programs. (See Special Sessions Continue later in the newsletter.)

Over the next several months the WTA Board, staff and legislative counsel will be working to refine our proposal and build a campaign for passage of the legislation during the 2016 session. We’ll be working to identify and secure additional support from the businesses subject to the assessment fees. We’ll be actively engaging our state legislators to garner additional support for our legislation beyond that which we had this year. And we’ll be reaching out to you for input and support. I encourage you to please stay involved and help us in achieving our goal of achieving adequate funding to support our statewide tourism marketing program.

 
SPECIAL SESSIONS CONTINUE 
Becky Bogard   

 The current state budget provides for funding of Washington State government through June 30, 2015. Without a new budget that would take effect on July 1, non-essential state government services would have to shut down. Funding for certain programs, including the current funding for tourism promotion provided by the interim funding that the WTA received in 2013, comes to an end.

As we all know by now, the Legislature failed to pass a new budget and began a special session on April 28. The state constitution provides that a special session can last for 30 days. That means the current special session ends on May 28.

It is clear that the Legislature is not going to have a budget for the 2015-17 biennium by May 28. Governor Inslee has already said he will call the Legislature into a second special session starting May 29. Hopefully legislators can approve a new budget before June 28, when the second special session would be due to end.

Why the lack of agreement? The Senate, controlled by Republicans, has approved a budget that does not require new taxes. Since that budget was approved, the state revenue forecasters predicted an increase of $400 million in the state general fund. Even Governor Inslee was reported to have said that a tax package the size of what he originally proposed is not needed.

Do not, however, read this to mean he has abandoned a desire for some new revenue. Both he and his colleagues in the Democratically controlled House would like to see additional revenues to meet the needs of the McCleary decision on K-12 funding without affecting higher education and other government programs.

Part of this budget dilemma impacts tourism funding. When the Senate passed its budget, it included a proposal for $1 million in interim funding to continue the current level of activity that included website development, operation of a call center, sending travel guides, research, and international programs. The House had no such provision in its budget. These funds would allow WTA to continue its programmatic work while refining the proposal for a reliable long term funding source.

WTA has been working with budget negotiators to make certain that the final budget includes these funds. We have gotten some positive indications from both House and Senate negotiators although they caution that the size of the budget “box” has not yet been decided. We believe they know the value of tourism and want to make certain that we do not reduce our efforts.

The best way for WTA members to influence the final budget is to ask your own legislators to talk to their caucus’ budget negotiators about the value of tourism. We need those negotiators to keep the $1 million for interim funding for the WTA for another biennium!

 

UK TOURISM MISSION 
Jane Kilburn, WTA Board of Directors and Director, Tourism Development, Port of Seattle

 May 26 – 29, 2015

A delegation of 11 from destinations, business and government gathered in London at the end of April to make key contacts with UK tour operators and travel trade media and to commemorate 30 years of promoting Seattle and Washington State in the UK. This market is one of the longest standing and most prolific international long-haul markets for our destination. WTA Executive Director Louise Stanton-Masten and board member Jane Kilburn, International Tourism Development Director at the Port of Seattle, were members of the delegation.

Led by the Port of Seattle and the international tourism partnership’s UK representative firm First PR, the group met with about 50 individual tour operators-conducting training for key agency staff and meeting others 1:1 in a mini-trade show. Part of the group spent a morning conducting radio interviews about our destination, reaching hundreds of thousands of listeners. That group also met with UK journalists over lunch. These meetings provided targeted and rich opportunities to introduce and reinforce the beauty, variety and ease of travel to our state. The UK traveler spends at least 7 nights abroad on their vacation, they are looking for authentic experiences and they are very interested in food and drink, such as wine and breweries.

An educational session provided the delegation insights into the UK market from the perspectives of an airline, large and small tour agencies, and regional media. Last year, more than $3 million in advertising equivalency media was generated for our destination in this market and more than 100 tour agencies feature our destination. In the past year alone, we have seen healthy growth in the number of hotels offered (11%), cruises sold (20%) and in tours sold (28%). In 2014, Delta Aril Lines initiated service from Heathrow Airport, joining British Airways which has been the sole non-stop carrier into Seattle for a number of years.

The highlight of the mission was the celebration reception and dinner at the Tower Bridge, where the delegation welcomed 90 guests who have supported this destination over the years by promoting our destination to a variety of clients or by covering our part of the world in the media. Delta Airlines was a major sponsor of the evening.

 
COUNTING DOWN TO THE US OPEN AT CHAMBERS BAY
Jaime Vogt, Vice President of Marketing

With U.S. Open banners lining the city streets, you can already see something big is coming to Pierce County, Washington. Travel Tacoma + Pierce Countyhas been working with the U.S.G.A. and our local and regional partnerships to make sure that visitors won’t soon forget their historic attendance to this groundbreaking Championship.

Travel Tacoma has developed an ambassador program, for community volunteers to welcome U.S. Open guests to the County, answer questions, and help them discover restaurants and attractions in the area. To help with this, a new mobile and tablet friendly website was launched in May, along with a special dining guide and visitor guide.

Travel Tacoma + Pierce County is also making a splash at the Seattle-Tacoma International Airport. A joint advertising campaign with the City of Tacoma has caught the attention of several travelers passing through the airport. Ambassadors, destination advertising and welcome messages at Hudson News stores will let U.S. Open arriving passengers know that they are coming to a community that is engaged and excited to have them here.

 
THE EXPERIENCEWA WEBSITE IS SHOWING SIGNIFICANT GROWTH 
Mike Moe 
Chambers

Visitors to Washington State are using ExperienceWA.com more and more as the go-to travel resource for all things Washington. Traffic increased 26% in 2014, with more than 581,000 visitors and 1.7 million page views. These visits translated into over 154,000 referrals to our partners! So far there has been even more growth in 2015 with 173,000 visits to the site in January-March alone. During the month of April, the website had over 60,000 unique visitors, up 36% from last year.

Since the introduction of free basic listings for any tourism related business, more than 11,000 entities including hotels, restaurants and attractions have been listed. If your business or destination hasn’t yet been listed, please email experienceWAdata@milespartnership.com to create your listing. If you are interested in other opportunities on the site, please click here to see our Media Kit or call Mike Moe at 425-444-0589 or email him at mike@watourismalliance.com.

 

WTA MEMBERS IN THE NEWS   

BLOEDEL RESERVE CLAIMS BEST LAWN IN AMERICA TITLE

WALLA WALLA SELECTED AS HOST DESTINATION FOR 2016 TRAVEL AND WORDS NORTHWEST TRAVEL WRITERS CONFERENCE

FROLIK KITCHEN + COCKTAILS NAMED A TOP TEN HOTEL ROOFTOP BAR

TRI-CITIES REGION CELEBRATES WASHINGTON WINE

 

SUBMIT YOUR STORIES

Want to brag about something your destination was recently recognized for? Have news that impacts Washington State tourism? Please add the WTA to your distribution news list! We’re always looking for story ideas for the WTA monthly newsletter! To submit a story idea, email Diana Thibado at diana@watourismalliance.com.

 

WTA WELCOMES APRIL MEMBERS 

 

NEW MEMBERS:

 Doubletree – SeaTac, Hilton – SeaTac, SGTS USA

RENEWING MEMBERS:

Alaska Airlines, The Boeing Company, Clark County Public Facilities District, Coast Hotels & Resorts, Copacino & Fujikado, Crowne Plaza Hotel, Fairfield Inn, Food Services of America, Hotel Max, Mt Rainier Visitor Association, Museum of Flight, Okanogan County Tourism Council, Olympic Peninsula Visitor Bureau, Olympic Property Group, Quincy Valley Tourism, Seattle Bed and Breakfast Association, Seattle Seahawks, Skamania County Chamber of Commerce, Snohomish County Tourism Bureau, Squaxin Island Tribe Tourism Department, Three Rivers Convention Center, Travel Tacoma + Pierce County, Travelodge Seattle Center, Union Gap Tourism, Visit Spokane, Washington Indian Gaming Association, Washington State Fair

 ,

If you have not yet joined the WTA and would like to become a member, please contact our Director of Business Development and Media Sales Mike Moe at mike@watourismalliance.com or join today online here.

April 2015 Newsletter

EXECUTIVE DIRECTOR UPDATE  
Louise Stanton-Masten   

 The WTA joins with our travel partners around the state in celebrating National Travel and Tourism week which starts this coming weekend.

A program of the U.S. Travel Association (USTA), National Travel and Tourism week May 2 – 10 is an annual salute to travel and tourism in America and highlights the power of travel and the positive impact that our industry makes to the local and national economy.

 Travel and tourism is one of America’s largest industries and provides significant economic benefits for the nation. According to USTA, travel to and within the United States generates $2.1 trillion for the U.S. economy with $927.9 billion spent directly by travelers in 2014 according to USTA.

 Here in Washington, preliminary data in the Dean Runyan report “State Travel Impacts & Visitor Volume 1991 -2014”indicates that visitors to Washington State spent more than $19 billion in 2014.   The WTA plans to provide our report on the full economic impact of travel to our state from the report in May.

 What a great time to Experience Washington! WTA travel planning resources like the new 2015 Washington State Visitors’ Guide, the ExperiencWA.com website, the visitor information call center (1-800-544-1800) and the resources of local destination marketing organizations throughout the state make planning Washington travel easy and fun.

WTA LEGISLATIVE REPORT
Becky Bogard   

 Unable to complete work on a budget for fiscal years 2015-17, the Washington State Legislature has now gone into “overtime”. The regular session ended two days early on April 24. The first special session will begin on Wednesday, April 29.

What are the rules for the special session? Governor Inslee has called the legislators back to Olympia for what can be up to 30 days. Of course if the legislators get their work done earlier, then they can adjourn. If they don’t get their work done, the governor can call them back for another special session. He can keep doing that until they get a budget.

The current state budget expires on June 30. If there is not a new budget, then non-essential state government services will have to shut down. Governor Inslee has already asked his cabinet members to prepare their departments for such a shutdown.

So what does all this mean for tourism and funding for the future?

First, for the immediate future, WTA will continue to work on interim funding. Currently the Senate version of the biennial budget for 2015-17 has $500,000 for each fiscal year (a total of $1 million for the biennium). These funds will allow WTA to continue the activities it started with previous interim funding.   We would be able to continue sending travel planners for free to those who request them, participate in international marketing, conduct research, upgrade the website and operate a call center. PLEASE CONTACT YOUR LEGISLATORS AND ASK THEM TO ASK THEIR BUDGET NEGOTIATORS TO INCLUDE THIS FUNDING IN THE FINAL BUDGET. Without this funding, the amount of monies available for tourism marketing is almost nothing.

Second, WTA will begin to implement a strategy to refine its proposal for long term funding. During the 2015 regular legislative session we made great progress towards gaining acceptance of our proposal by legislators. However, some raised questions about industry support and some of the details of the proposal. During the interim WTA will work with members of the tourism industry as well as legislators to resolve differences and gain support for passage of a reliable long term funding source for a statewide marketing program in the 2016 legislative session. We will be calling on all of our members to support this effort!

 

SHOLARSHIP FUND IN HONOR OF DIANE SCHOSTAK
Christina Pivarnik, WTA Board of Directors

The family of Diane Schostak has established a scholarship fund in Diane’s name at Peninsula College in anticipation of supporting the College’s new Hospitality program. Diane participated in some of the initial planning for this new Hospitality program, which is slated to begin Fall 2015. The chance to support career opportunities for the hospitality field seems a very fitting – and ongoing – tribute to our vibrant and passionate friend.

Diane

The family requests in lieu of flowers, that donations are made to the Peninsula College Foundation / Diane Schostak Memorial Fund, 1502 East Lauridsen Blvd., Port Angeles, WA 98362.

Donations may also be made online here . For questions regarding any donations, please call the Peninsula College Foundation office at 360.417.6246.

SPOKANE CONVENTION CENTER EXPANSION COMPLETE 

After 17 months of work, the $55-million expansion of the Spokane Convention Center is finally complete. With the addition of 91,000 square feet to the facility, the Center now has a 120,000 sq. ft. exhibit hall, 32 meeting rooms and three ballrooms. Dramatic floor-to-ceiling windows have opened the Convention Center to spectacular views of the Spokane River and surrounding environment.

“The facility is stunning and it takes great advantage of the proximity to our beautiful river,” said Keith Backsen, Visit Spokane Vice President of Sales & Services. “What we’re really happy about is being able to share this important new chapter in Spokane’s story with meeting planners and groups who we may not have been able to reach before.”

 

OWN YOUR OWN EXPERIENCEWA ARTICLE!
Mike Moe 

Content is king when it comes to improving your search optimization.  Let Miles create new and compelling editorial for you on ExperienceWA.com that will be prominently featured on the site and designed to share the experience of your business or destination with travelers eager to add your adventure to their vacation plans. Click here to see the sponsored articles already on ExperienceWA. Even throughout the winter season, these articles have been getting 200-600 views per month!

You will work with an experienced editor who will create a feature length article with final approval on all content. Once finished, the article will be promoted and linked throughout ExperienceWA.com from open display inventory.  The entire article page will be devoted to your business, and the display advertising space on that page will also be yours providing links to your website.  The article is live on the site for a full year – but you’ll own the content forever with the ability to repost the information wherever you choose. Cost: $2,500.

Set up your call today with a Miles editor – and have your article live on the site in time for summer!  Contact Mike Moe at 425-444-0589, mike@watourismalliance.com. Click here > for our full Media Kit.

 

WTA MEMBERS IN THE NEWS   

SMITHSONIAN NAMES PORT TOWNSEND A TOP 20 BEST SMALL TOWN TO VISIT IN 2015 >