IITA Steps to Success Travel Trade Webinar featuring Jennifer Ackerson

May 18, 9:30-11:30 a.m.

The WTA presents this free tourism development training webinar on how to work with inbound travel professionals, create successful partnerships and develop resources to stimulate international business with global re-opening. Whether you are new to the industry or a veteran of working with the travel trade, come update your knowledge and hear from our panel about what is expected and vital for the return of international inbound travel. Click HERE to register for this free event!

Jennifer Ackerson, President of ALON Marketing Group, a successful tourism industry veteran, and creator of the International Inbound Travel Association Steps to Success Program, will guide you through:

• A look at the value of working with international travel trade and how it is critical to developing your tourism business


• Achievable step-by-step insight on how to prepare for this market including developing product for inbound operators to sell


• Tips on how the entire destination can increasingly work together to amplify success in attaining its share of international tourism

The benefits of working in the international market:
• International visitors stay longer, dive deeper into the destination, and spend more money
• The ability to procure year-round business and during off-peak periods when you need the business the most
• Increase international visitation through the inbound travel trade that have the potential to provide you with consistent long-term business

Featured presenters include:

Leslie Womack – Mayflower Hotel Seattle

Leslie will share how her her success story in using receptive tour operators to build consistent, year-around business.

Chris Pilley – Rocky Mountain Holiday Tours

Chris is the owner and CEO for Rocky Mountain Holiday Tours. He will discuss what he looks for in a travel trade partner.

Gisa Kusserow-Hanson – ATP (former AlliedTPro)

Gisa is a Senior Product Manager at AlliedTPro. She will discuss how to come prepared with the right resources to a buyer appointment

Why should you attend?

Accommodations – Are there key need periods or room types you want to sell? Would you like to develop relationships with select partners you can rely on for long term repeat business?
Attractions/Activities/Tour/Local tour guides/Breweries/Wineries – You are the reason visitors want to visit! Learn how to have your business booked in advance!
Arts/Cultural Institutions/Museums/Historic Places/Performing Arts – You are the essence of your destination showcasing your destination’s history and uniqueness! Working with the travel trade will be the way to add visitation, increase global awareness, and attract key markets.
Dining – Every visitor must eat! Travel trade can bring you visitors for all 3 meal periods and during your off-peak periods. Individuals as well as Groups have an opportunity here!
Retail/Services – Shopping is the #1 activity for visitors globally. Learn ways to drive visitors to your retail space as a premade decision before they arrive while creating fun partner programs.
Transportation – International visitors travel by all modes.
Parks & Recreation – Visitors who arrive from the travel trade make pre-determined choices on where they will visit. If of interest is pushing visitors into year-round periods and changing their visitor habits, then this session is for you.
Sports – You can see more bookings in advance and be able to push seats that are harder to sell or time periods when you want to increase your ticket sales!
Events/Festivals – Have partners who promote your events and festivals fill the space as well as, assist you in having a successful event!
Tourism Councils/Chambers/CVBs/DMOs – Help your stakeholder tourism businesses achieve success because you understand what is important for them to be doing. In addition to attending yourself, encourage your stakeholders to learn along with you.

Your attendance will be time well spent and we look forward to working together to promote Washington as a desired destination for the rebound of international visitation.

Click HERE to register for this free event!