The WTA Mission
The Washington Tourism Alliance (WTA) is a 501 (c)(6) organization, established by industry stakeholders with the mission to advocate, promote, develop and sustain the economic well-being of the Washington tourism industry.
History and Background
The WTA was born of tourism industry advocacy initiatives to sustain Washington State tourism following the closure of the State tourism office in 2011. The WTA immediately set forth to protect and preserve a number of ongoing state tourism programs and valuable marketing assets of importance to the industry. Today the WTA provides several products to serve our members and the tourism industry. These include the official travel and tourism website for the state of Washington, www.experiencewa.com, and our annual publication of the Official Washington State Visitors’ Guide in partnership with the Washington Lodging Association.
Member support has been instrumental in the accomplishments of the WTA and the work that we do for the tourism industry. The WTA is currently developing our long-range transition into sustainable, industry-led and industry-funded tourism promotion organization. We invite you to join us as a member of the Washington Tourism Alliance.