Next June Washington State will be hosting the US Open Golf Championship at Chambers Bay Golf Course in University Place near Tacoma. I recently had the pleasure of touring Chambers Bay with Matt Allen, Chambers Bay GM and Bennish Brown, President/CEO of the Tacoma Regional Convention + Visitor Bureau (TRCVB). We were joined by Jamie Fay, Director of Marketing for Chambers Bay, Marcus Carney and Jaime Vogt from the TRCVB and Mike Moe from the WTA team. In addition to touring the course we discussed how Washington State tourism can make the most of the opportunity presented by having the US Open in Washington.
According to the USGA, an estimated 235,000 people will attend the US Open during the week of June 15-21, 2015. It will also be broadcast to over 100 million television viewers in 180 countries around the world. This represents an enormous opportunity for the tourism industry not only in Tacoma and Pierce County but throughout the state. When we were at Chambers Bay, Bennish Brown mentioned that when he attended the 2014 US Open in Pinehurst, North Carolina he stayed in a hotel over 40 miles away from the event and understood the huge economic impact of the event.
The US Open will provide a great chance to showcase to the world all that Washington State has to offer. I encourage you to learn more about the opportunities that the US Open presents. Promotional packages or specials may entice a US Open attendee to extend their trip or to make a return trip here. The TRCVB is working with the USGA to market the US Open through their website and visitor guide. Visit Seattle is already making plans to leverage the marketing opportunities that the US Open presents. And the WTA will be making similar efforts in the coming months to advertise the US Open on ExperienceWA.com and in the Official Washington Visitors’ Guide.