2020 Tourism Economic Outlook Meeting

In partnership with Central Washington University, the event will feature Joe Sprague, President of Horizon Air, as keynote and include panels on the tourism economic outlook for Washington, industry sector insights, a panel of destination marketing organizations experts focusing on current DMO issues, and an update on the new brand for the state. Detailed agenda  and accomodation information below.

Thursday, April 2nd, 4pm – 6pm: Pre-Conference Event

“Best of Wenatchee” Social Mixer, showcasing Wenatchee’s local gourmet offerings, and a tour ofPybus Market. 

Friday, April 3rd, 9am – 3:30pm 

9:00am – 9:15am Welcome & Introduction

Welcome by WTA Co-chair & Wenatchee Chamber President, Shiloh Burgess

Welcome & Introduction of CWU President James Gaudino

9:15am – 9:30am WA Summit Update: Re-positioning & Re-Branding Destination WA

Planned Speaker to be the WTA state consultant awarded branding contract

9:30am – 10:15am Economic Outlook on WA Tourism, jobs and the economy

Dr. Paul Turek, State Economist, Labor Market & Economic Analysis, WA Employment Security Department

10:15am – 10:30am Coffee Break

10:30am – 12:30pm Tourism Insights: Sector Report

10:30am – 10:55am Online search behavior – Krista Bentley, Expedia Group Media Solutions, Strategic Accounts Director

10:55am – 11:20am Cruise industry impact on Washington and Pacific Northwest – Ron Peck, Port of Seattle, Director of Tourism Development

11:20am – 11:45am Washington Tourism and Outdoor Recreation – Jon Snyder, Governor’s Outdoor Recreation Senior Policy Advisor

11:45am – 12:10pm Washington’s wine / beverage industry and the impact on Tourism – Steve Warner, Washington Wine Commission, President

12:10pm – 12:30pm Panelist Q&A

12:30pm – 1:40pm Lunch

Horizon’s Way Forward: Creating Success in Regional Markets – Horizon Airlines, President Joe Sprague

1:40pm – 3:10pm DMO Panel Forum

Yakima: John Cooper, Yakima Valley Tourism, President

Leavenworth: Nancy Smith, Leavenworth Chamber of Commerce, Executive Director

Bellingham: Sandy Ward, Bellingham Whatcom County Tourism, President and CEO

Olympic Peninsula: Marsha Massey, Olympic Peninsula Visitor Bureau, Executive Director

3:10pm – 3:30pm Closing Remarks

Mark Pritchard, Professor, College of Business CWU

Mike Moe, Managing Director WTA

To register or for more information, click here.