11.11.11 – Executive Director Update

November 1, 2011

Things are moving along at the WTA. The last two weeks have included partner meetings, committee meetings and multiple speaking engagements. But the big news for the WTA this week was receiving approval from the state in regards to our request and proposal to take ownership of the Experience WA website as of January 1, 2012! The web committee worked long and hard learning the ins and outs of the website, and will continue during the transition activities. The committee has designed a regional team approach to manage the content going forward so that all information is fresh and of value to the user. More information will be forthcoming as the timeline and schedule of postings are determined. There are other changes taking place within the website committee and the business plan is available upon request to WTA members.


The Membership Committee presented a solid offering to the Executive Director and we are now going forward with our membership kits. Fundraising efforts will begin in November, and our hope is to raise approximately $1.2 Million by the end of the 3rd quarter of next year. Sponsorship/Partnership opportunities begin at the $150,000 (Diamond) level and go down to a company level partnership at $300. Do you have any great ideas of potential sponsors or partners? Send us their information! Remember, this is everyone’s responsibility, so any resident or business in the state should play a role in the success of the WTA.

And speaking of funding, the Long Term Funding Committee also held a meeting last week, and we discussed the next steps for our long term strategy. We have been tasked to gather other state’s funding strategies, and we hope to have open discussions with some of those states actually making presentations on our behalf. The minutes of that meeting will be posted on the web by the end of the week.

The Marketing Committee met last month and has begun to develop our social media strategy. The long-term marketing plan will be developed in the first quarter of next year.

The Summit/Events Committee had a great meeting on Friday and laid out the possible fund raising calendar for the year. While the details are sketchy, we are considering five events held throughout the state over the course of 2012. In addition to these five events, the committee is beginning to plan the 2012 Summit Meeting which will be held in late March at SEA-TAC. Dates will be confirmed in the next couple weeks, so you can mark your calendars and gather your friends. Our preliminary planning is including a welcome reception followed by an all day meeting with possible break outs. We are estimating 800 people and a very successful event.

I had the opportunity to speak at three outside events. I want to thank Sister Cities, Outside Seattle, and the Olympic Peninsula Tourism Summit, for including WTA in their events and allowing me to share the WTA message.

Thursday and Friday you will find the WTA Board attending our first annual Board Retreat being held in Spokane. This will be a great opportunity to formulate the organization’s future direction. I will have a lot to report in my next newsletter.

Suzanne Fletcher
Executive Director, WTA

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