The Washington Tourism Alliance (WTA) is a membership-based nonprofit organization that was established after the closure of the Washington State Tourism Office in 2011. Since that time, the WTA has advocated for the reestablishment of a statewide tourism effort. In March of 2018, Governor Jay Inslee signed into law E4SSB 5251 which establishes framework and funding for a statewide tourism marketing program for the first time in seven years.
Mission Statement: The sole purpose of the Washington Tourism Alliance is marketing Washington to tourists. In order to accomplish this, the activities of the Corporation will include, but not be limited to advocating, promoting, developing and sustaining destination tourism marketing for Washington State.